Marketing Executive - 12-month FTC

Summary: The Marketing Executive role is a newly created position within a major retail company, focusing on customer loyalty and membership strategies. The position offers autonomy in managing marketing campaigns aimed at acquiring and retaining customers. It requires a blend of online and offline marketing experience, particularly in email and direct mail channels. The role is based in Edinburgh with some flexibility for remote work.

Key Responsibilities:

• Planning, developing, and delivering loyalty marketing campaigns aimed at increasing and retaining membership.
• Working across a variety of channels - paid, owned, and earned.
• Collaborating with in-house teams and external agencies.
• Supporting the Manager with customer analysis and insights.
• Assisting stores and customer service teams on all key loyalty activities.

Key Skills:

• A couple of years of experience in a marketing role, ideally focused on customer loyalty, membership, or subscriptions.
• Experience with a mix of marketing channels, particularly email and direct mail.
• Strong customer-first attitude.
• Data analysis skills to evaluate campaign performance.
• Ability to work on a variety of projects and tasks.
• Accessibility to Edinburgh.

Salary (Rate): undetermined

City: Edinburgh

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Mid-Level

Industry: Marketing