Marketing Executive - 12 month FTC

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Marketing Executive - 12 months FTC

Responsible to: Head of Marketing & Business Strategy

Department: Marketing

Location: Bury

Role Overview

The purpose of this role is to assist in the creation of marketing requirements to drive footfall, traffic & sales to all JD Outdoors fascia stores & website. You will represent the JD Outdoor brands and contribute to marketing idea generation, planning & execution, with a particular focus on store-specific support.

Key Areas Of Responsibility

• Assisting the creative, messaging and campaign management of all National, Regional and Store Advertising to include TV, Radio, Outdoor, Press & Digital.
• Maintaining all marketing calendars for all activities.
• Events management.
• Creating and managing the critical path for all activity within my remit.
• Adhering to the brand guidelines in all marketing materials.
• Writing clear briefs for all material to ensure it meets business objectives.
• Ensuring all advertising copy, visual and audio is accurate and delivered on time and to all relevant parties.
• Sharing creative/campaign plans with the online team to drive consistency & create co-ordinated campaigns.
• Budget management for TV, Radio, Outdoor, Press, Digital, Store Support, Events – across PO’s, invoicing, budget tracker.
• Delivering regional and store marketing support through media and events, for new / refreshed / relocated / converted stores to drive performance to meet set targets.
• Understanding each of the target stores through regular visits, media audits and strong relationships with the store teams.
• Coordinating across multiple business functions to deliver the store/regional plan e.g. digital, social & content, group sales.
• Developing a local marketing tool kit to ensure stores have the tools to effectively market themselves with the brand guidelines.
• Working with group sales to build store databases through outreach into the local communities.
• Analysing all activity with relevant KPI’s, sharing with the team and building into future support plans.
• Working with relevant store teams and Regional Managers, utilising local knowledge / requirements, briefing on support events and providing feedback on results.
• Maintaining guard files for all activity
• Acting as a point of contact for any store marketing queries
• Able to support other marketing functions when required.

Skills & Knowledge

• Prior Regional Marketing / Media / Events experience preferably gained in a retail environment
• Highly organised to manage multiple projects & timescales
• Customer focused
• Strong communicator
• Ability to build relationships at a distance especially with the store teams
• Confident using Microsoft packages – Word, Excel, PowerPoint

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time #JD Apply Now