The role
Lead the evolution and scale of ABM programmes across priority accounts, setting frameworks the organisation can adopt
Review and optimise the current ABM programme, including account plans, executive sponsorship and the technology stack
Partner with leadership, sales and customer success to align account strategies and personalise engagement with key partners and prospects
Oversee integrated campaigns, content, demand generation and major events, all measurable and tied to business outcomes
Own the Partner Solutions marketing strategy and keep the roadmap running without interruption through the contract
Lead, coach and develop a team of marketers
Skills / Experience required
- Proven track record building and executing ABM strategies
- Experience designing and running a formal strategic or key account management function, including tiering criteria, governance cadence and the operating model that decides who gets senior coverage and why (not just managing a portfolio of named accounts)
- Significant experience leading B2B marketing strategy and teams
- Experience delivering integrated campaigns, programmes and events that drive commercial growth
- Strong stakeholder management, with the ability to influence senior leaders beyond marketing
Desirable skills / experience
- Experience with complex, multi-stakeholder institutional accounts (associations, universities, healthcare or government)
- Background in media, technology, SaaS, platform or professional services businesses
- Experience with ABM platforms (e.g. Demandbase) and account-based attribution and funnel analytics
This is an exciting opportunity to develop your contracting career within a dynamic, successful and rewarding environment.