Marketing Data Operations Lead

Role Overview

As the Marketing Data Operations Lead, you will provide essential operational, technical, and data management support throughout the life cycle of our onsite and digital marketing projects.

Your expertise in data-driven planning, comprehensive project management, and analytics will be pivotal in evaluating marketing outcomes and ensuring the accuracy of business impact measurement.

Key Responsibilities:

• Data Management: Oversee the gathering, cleaning, normalisation, and maintenance of large volumes of structured and unstructured data across multiple internal systems.
• KPI Tracking & Analysis: Evaluate marketing outcomes through robust KPI tracking, business impact analysis, and shadow accounting processes.
• Reporting & Automation: Deliver end-to-end data solutions, utilising advanced Excel capabilities, database development, and reporting tools like Power BI to optimise workflows and processes.
• Collaboration & Communication: Work closely with colleagues across marketing operations, translating complex data insights into clear, actionable information for stakeholders.
• Continuous Improvement: Proactively propose improvements and support colleagues in enhancing our marketing operations with a focus on accuracy and detail.

Skills & Experience:

• Advanced Excel Skills: Proficient in PowerQuery, VBA, advanced formulas, pivot tables, lookups, and charts.
• Programming Knowledge: Experience with SQL or Python, with a strong interest in developing technical capabilities for reporting and workflow optimisation.
• Data Management Expertise: Proven ability to handle data with high accuracy, ensuring quality controls and validation processes are in place.
• Analytical Skills: Experience in tracking and interpreting KPIs and operational performance metrics, with the ability to create insightful dashboards and presentations.
• Strong Communication: Excellent verbal and written communication skills, capable of translating technical data insights into concise information for diverse audiences.
• Proactive Mindset: A collaborative team player who takes initiative and is eager to support colleagues across various marketing functions.
• Multitasking & Detail Orientation: Ability to manage multiple priorities while ensuring high-quality output and meeting tight deadlines.

Candidates will need to show evidence of the above in their CV in order to be considered.