Marketing Data Analyst
Posted Today by Success Talent
£150,000 Per year
Undetermined
Undetermined
London Area, United Kingdom
Summary: This role is for a Marketing Data Analyst on a 6-month contract in London, focusing on the development and implementation of Marketing Mix Models (MMM) and Geo Testing for a global entertainment and media business. The position requires a senior analyst with strong experience in MMM to provide strategic guidance on media mix optimization. The candidate will collaborate with the global analytics team to evaluate the impact of marketing investments. Immediate availability is preferred.
Key Responsibilities:
- Drive the development, design, and implementation of Marketing Mix Models (MMM) and Geo Testing.
- Evaluate the incremental impact of marketing investments.
- Work closely with the global analytics team on model alignment.
- Provide recommendations and strategic guidance on media mix optimization.
Key Skills:
- Highly proficient in Marketing Mix Models (MMM).
- Experienced Marketing Data Analyst, Data Scientist, or similar analyst role.
- Strong knowledge and experience of regression analysis including MMM.
- Highly proficient in SQL.
- Proficient in Python or R.
- Experience with data visualization tools such as Tableau and Looker.
- Ideally available immediately or on short notice.
Salary (Rate): £150,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
Marketing Data Analyst 6 month contract London Highly Competitive Day Rate A high profile Marketing Data Analyst opportunity to join a global entertainment and media business. This is suitable for a Senior Analyst who is s strong user of Marketing Mix Models (MMM). In the Marketing Data Analyst role you will drive the development, design and implementation of MMM and Geo Testing to evaluate the incremental impact of marketing investments. Work closely with Analytics team globally on model alignment and provide recommendations and strategic guidance on media mix optimisation. You must have strong experience in MMM, Marketing Mix Models.
Candidate Experience Highly Proficient in Marketing Mix Models - MMM Experienced Marketing Data Analyst, Data Scientist or similar Analyst role Strong knowledge and experience of regression analysis including MMM Highly proficent in SQL Proficent in Python or R Data visulaisation tools such as Tableau and Looker Ideally available immediately or on short notice.