Marketing Data Analyst

Marketing Data Analyst

Posted 2 days ago by 1757748632

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Negotiable
Inside
Hybrid
London
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A/B Testing Adobe Analytics Advertisement Application Programming Interface (API) Automation Data Analysis Database Modeling Data Ingestion Data Science Data Transformation Data Warehousing Digital Advertising Digital Marketing Extract Transform Load (ETL) Generic Programming Go-to-Market Strategy Key Performance Indicators (KPIs) Marketing Analytics Marketing Strategies Power BI Python (Programming Language) Snowflake (Data Warehouse) Software Development SQL (Programming Language) Stakeholder Management Tableau (Business Intelligence Software) Web Analytics

Summary: The Marketing AdTech Data Analyst role is focused on supporting data-driven marketing and advertising initiatives within a fast-paced ad-tech environment. The position requires strong analytical skills and hands-on experience with tools like Tableau, SQL, and Python. The analyst will collaborate with various stakeholders to deliver insights and optimize campaign performance. This role is ideal for someone who excels at the intersection of analytics, marketing strategy, and technical execution.

Key Responsibilities:

  • Deliver custom insights and analytics to support marketing and sales objectives.
  • Build and maintain Tableau dashboards and reports to track KPIs, campaign performance and user engagement.
  • Develop and maintain ETL pipelines using SQL and Python.
  • Translate business needs into analytical requirements, communicating findings with clarity and impact.
  • Conduct data analysis and A/B testing to measure the effectiveness of marketing initiatives.
  • Contribute to scalable reporting solutions, data transformation and automation strategies.

Key Skills:

  • Professional experience in marketing analytics, data science or similar.
  • Proven expertise with Tableau (or similar tools such as PowerBI).
  • Advanced programming skills in SQL and Python for data transformation and analysis.
  • Experience with web analytics tools (e.g. Adobe Analytics).
  • Familiarity with data warehousing and database modeling (Snowflake experience a plus).
  • Strong communication and presentation skills, with the ability to explain complex data simply.
  • Self-starter with a commercial mindset and a drive for continuous improvement.
  • Background in ad-tech or digital marketing platforms is highly desirable, as well as experience working with external data partners to enhance ad targeting.
  • Familiarity with automated data ingestion, APIs and marketing data pipelines.

Salary (Rate): £425pd

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: Marketing

Detailed Description From Employer:

Marketing AdTech Data Analyst

Location: London (hybrid 3 days per week onsite)
Contract: 12 months, up to £425pd inside IR35

Our client is looking for a highly skilled Data Analyst to join a fast-paced ad-tech environment supporting data-driven marketing and advertising initiatives. This role is ideal for someone who thrives at the intersection of analytics, marketing strategy and technical execution, with strong hands-on experience in Tableau, SQL and Python.

You'll work closely with global stakeholders across Marketing, Sales, Engineering and external data partners to deliver insights, optimise campaign performance and shape go-to-market strategies for digital advertising products.

What You'll Do:

  • Deliver custom insights and analytics to support marketing and sales objectives.
  • Build and maintain Tableau dashboards and reports to track KPIs, campaign performance and user engagement.
  • Develop and maintain ETL pipelines using SQL and Python.
  • Translate business needs into analytical requirements, communicating findings with clarity and impact.
  • Conduct data analysis and A/B testing to measure the effectiveness of marketing initiatives.
  • Contribute to scalable reporting solutions, data transformation and automation strategies.

What You'll Bring:

  • Professional experience in marketing analytics, data science or similar.
  • Proven expertise with Tableau (or similar tools such as PowerBI).
  • Advanced programming skills in SQL and Python for data transformation and analysis.
  • Experience with web analytics tools (e.g. Adobe Analytics).
  • Familiarity with data warehousing and database modeling (Snowflake experience a plus).
  • Strong communication and presentation skills, with the ability to explain complex data simply.
  • Self-starter with a commercial mindset and a drive for continuous improvement.
  • Background in ad-tech or digital marketing platforms is highly desirable, as well as experience working with external data partners to enhance ad targeting.
  • Familiarity with automated data ingestion, APIs and marketing data pipelines.

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