Marketing Data Analyst

Summary: A global organization in the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. The role requires a data-driven marketing professional with at least three years of experience, ideally in financial services, to transform complex marketing data into actionable insights. The position involves designing dashboards, interpreting data, and collaborating with teams to enhance marketing strategies. This is a permanent position based in the City of London.

Key Responsibilities:

• Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.
• Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.
• Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.
• Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.
• Track, evaluate, and present key performance indicators to inform strategic decisions.
• Recommend enhancements to marketing activity based on data findings and emerging best practices.

Key Skills:

• Minimum 3 years' experience in a marketing analytics or similar role, preferably within a financial organisation.
• Strong expertise in Power BI and data visualisation techniques.
• Demonstrated experience analysing marketing performance data and metrics.
• Experience with platforms such as Marketo, HubSpot, Salesforce, and Adobe Analytics.
• Strong analytical mindset with a solution-oriented approach.
• Awareness of evolving marketing technologies and data methodologies.

Salary (Rate): £50000 per annum

City: City of London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing