Marketing Data Analyst (Digital Marketing)
Posted 1 week ago by PSD Technology Contracts Ltd.
£275 Per day
Inside
Hybrid
Surrey, UK
Summary: The Marketing Data Analyst role focuses on providing actionable insights to the Performance Marketing team, specifically for digital marketing channels such as Google, Meta, TikTok, and Affiliates. The position requires a strong background in digital marketing analytics and the ability to work with various BI tools and data sets. The role is based in the KT16 area, with a hybrid working arrangement of three days onsite per week. Full right to work in the UK is required for applicants.
Key Responsibilities:
- Provide practical and actionable insights to the Performance Marketing team.
- Deliver reports, PCAs, and insights on paid media performance.
- Develop new dashboards and interrogate the data warehouse using SQL.
- Adapt approaches to meet changing business requirements.
- Utilize BI tools and ad buying platforms to analyze data and generate insights.
Key Skills:
- Experience with BI Tools such as Tableau, Power BI, QlikSense, Adobe Analytics, Looker Data Studio.
- Expertise in paid media ad platforms.
- Understanding of GA4, URL tracking, on-site tracking, and tagging.
- Experience in digital paid media or from an enablers perspective.
- Positive attitude and adaptability in a dynamic environment.
- Experience developing new dashboards.
- Comfortable using large data sets to generate key insights.
- Basic SQL knowledge.
- Experience in E-commerce and/or DTC with exposure to multiple paid marketing channels.
- Knowledge of ad buying platforms and insights tools like Meta Business Manager, Google Ads, DV360, CM360, Amazon.
Salary (Rate): £275 per day
City: Surrey
Country: UK
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Marketing
Marketing Data Analyst - Insight Analyst - Digital Marketing
# 3 days/week onsite in KT16 area.
We are currently looking for Data Analyst, with a background in Digital Marketing analytics, to provide practical and actionable insights to the Performance Marketing team - namely, Google, Meta, TikTok and Affiliates marketing channels.
Essential skills:
- Experience with BI Tools such as Tableau, Power BI, QlikSense, Adobe Analytics, Looker Data Studio etc. Paid Media ad platform expertise (essential for the role.)
- Ability to deliver reports, PCAs, and insights on paid media performance.
- Understanding of GA4, URL tracking, on-site tracking, and tagging.
- Experience in digital paid media or from an enablers perspective.
- Positive attitude and adaptability in a dynamic environment.
- Experience developing new dashboards.
- Comfortable using large data sets to generate key insights.
- Ability to interrogate the data warehouse using SQL (basic level knowledge.)
- Experience working in an E-commerce and/or DTC background with exposure to multiple paid marketing channels.
- Knowledge and capability of using ad buying platforms and insights tools Meta Business Manager, Google Ads, DV360, CM360, Amazon etc.)
- Ability to adapt to change approach to mirror business requirements, for example, pivoting between automated vs. manual solutions in order to complete data tasks.
*Full right to work in the UK required.*
If your profile matches the above and you'd like to find out more, please apply with your up to date CV.