ABOUT LADDER.IO
Ladder is an adaptive growth agency combining exceptional marketers, world-class creatives and AI-powered workflows to help ambitious brands grow.
Our teams bring together strategy, creative, paid media and technology to continuously test, learn and improve marketing performance.
We believe AI makes talented people more effective by giving them better context, more room to explore ideas and faster ways to execute.
THE ROLE
You’ll write and refine copy across a varied mix of clients, audiences and formats, including:
Landing pages and websites
Meta and Google ads
Email campaigns
Blog articles and LinkedIn posts
Case studies and team profiles
Marketing presentations and content briefs
Working closely with strategists, designers and paid media specialists, you’ll help translate marketing strategy into strong messaging, develop different hooks and angles, and improve work through feedback.
This is an AI-enabled writing role. We use tools such as ChatGPT, Claude and Gemini for research, ideation, drafting and editing.
We’re looking for someone who knows how to get useful work from these tools and has the writing ability and judgement to make the final output excellent.
You’ll be responsible for checking facts, questioning weak messaging and making sure every piece feels specific to the brand and audience.
WHAT WE’RE LOOKING FOR
- Essential:
- Full-time availability for an initial 1–3 month contract
- Previous copywriting experience, with examples of your work
- Excellent English writing skills, with native-level fluency, strong grammar and close attention to detail
- The ability to write clear, persuasive copy and adapt your tone across brands, audiences and channels
- Confidence using AI tools for writing, editing and research
- Strong editorial judgement: you can spot generic language, unsupported claims and unclear messaging
- The ability to follow a brief, brand guidelines and tone of voice requirements
- Strong organisation, reliable communication and the ability to manage deadlines across multiple projects
- Curiosity, initiative and a willingness to ask good questions and act on feedback
- Bonus:
- Experience in a marketing or creative agency
- B2B writing experience
- Experience writing for paid media and conversion-focused landing pages
- Knowledge of SEO and search intent
- Familiarity with ClickUp, Notion or Google Workspace
WHAT SUCCESS LOOKS LIKE
- You produce strong first drafts quickly and respond thoughtfully to feedback.
- You turn strategy notes and complex information into clear, compelling marketing copy.
- You adapt confidently between brands, audiences and formats.
- You use AI to improve your work while taking ownership of its accuracy, quality and originality.
- You catch grammar issues, weak messaging and inconsistencies before submitting work.
- Your teammates can rely on you to communicate clearly and deliver on time.
WHY JOIN LADDER?
- Varied client work with opportunities to write across brands, sectors and channels.
- Close collaboration with experienced strategists, designers and performance marketers.
- A chance to see how your copy contributes to real marketing activity and business goals.
- Hands-on experience in an agency actively developing new ways to work with AI.
- The opportunity to contribute ideas and help shape the work from the outset.