Content Marketing Manager – High-Growth luxury Skincare and Wellness Brand 6 months FTC London | Hybrid working
Fella & Jones is partnering with an ambitious, high-growth beauty business to appoint a Content Marketing Manager. This is a newly shaped role for someone who understands that strong content begins well before the copy is written. You will take commercial priorities from across marketing and turn them into focused messaging strategies and actionable creative briefs. This is not a hands-on copywriting or traditional project management position. It requires someone who can understand customer motivation, simplify complex product information and build compelling reasons to buy.
The role
- Translate cross-functional marketing requests into clear content and campaign briefs
- Develop messaging frameworks for different products, audiences and stages of the customer journey
- Challenge and refine briefs by identifying the customer insight, commercial objective and most persuasive angle
- Partner with creative teams to bring messaging to life across paid media, email, website and wider brand communications
- Review copy and creative against brand standards, commercial objectives and approved product claims
- Provide precise, constructive feedback that improves the quality of the work
- Use campaign and customer insight to strengthen future messaging
- Maintain an organised content pipeline while balancing multiple priorities and deadlines
About you
- Experience developing briefs for copywriters and creative teams, ideally within beauty, wellness, luxury or a premium consumer brand
- A strong understanding of customer psychology and what drives action
- Able to turn technical features or complex product information into clear, relevant customer benefits
- Confident working across brand-building and conversion-focused content
- Experience managing freelance writers, agencies or other external creative partners
- Comfortable bringing together differing stakeholder viewpoints and creating one coherent direction
- Highly attentive to tone, detail and consistency
- Commercially minded, collaborative and comfortable operating in a fast-moving environment
- Experience with direct-response content, performance marketing or platforms such as Meta, Klaviyo and Shopify would be advantageous.
This is an excellent opportunity to join a scaling business with distinctive products, strong ambitions and an appetite for intelligent, commercially effective content.