Marketing & Communications Consultant

Key responsibilities

• Develop engaging marketing and communications collateral that clearly explains the programme, its capabilities and the benefits it delivers.
• Identify and develop compelling stories, case studies and content showcasing programme achievements and outcomes.
• Work with programme SMEs to turn complex technical and operational information into clear, accessible communications for different audiences.
• Draft communications for internal and external publication, including articles, presentations, briefing materials, case studies and promotional content.
• Help develop clear and consistent messaging that increases awareness and understanding of programme
• Support communications around new capabilities, milestones, successful implementations and benefits realised.
• Advise programme leadership on opportunities and channels to increase the programme's visibility and reach.
• Create reusable collateral that the programme can continue to use beyond the initial secondment.

Skills and experience Essential

• Strong marketing, communications or content development experience within a complex organisation.
• Excellent written communication and storytelling skills.
• Ability to turn complex subject matter into clear, concise and engaging content.
• Experience developing communications for senior and professional audiences.
• Strong stakeholder management skills and confidence working with senior leaders and subject matter experts.
• Experience taking content through corporate governance, review and approval processes.
• Ability to work independently, identify opportunities and quickly turn ideas into polished outputs.
• Strong PowerPoint skills and an eye for how information should be presented visually as well as verbally.

Desirable

• Healthcare or wider public sector experience.
• Experience marketing digital products, platforms or transformation programmes.
• Experience developing case studies and benefits led communications.
• Experience communicating technology enabled change to non technical audiences.