Summary: The Marketing Cloud Specialist (CRM) will be responsible for managing and optimizing the Salesforce CRM platform to facilitate effective marketing activities and campaigns for an Insurance company. This role involves overseeing data management infrastructure to ensure seamless B2B data flow for CRM activities. The position is initially for a 6-month contract and requires expertise in Salesforce Pardot or Marketing Cloud. The role is classified as inside IR35 and offers a hybrid working arrangement.

Key Responsibilities:

• Manage and optimize the Salesforce CRM platform for marketing activities and campaigns.
• Oversee infrastructure for data management to ensure seamless B2B data flow.
• Execute B2B marketing campaigns primarily using Salesforce Pardot.
• Implement new features or optimizations in the CRM system as needed.
• Ensure smooth operation of the CRM platform and manage data manipulation and reporting.

Key Skills:

• Experience in a CRM data or administrator role, focusing on automation and email marketing.
• Skilled in data management, segmentation, and reporting.
• Proficient in Salesforce configuration, workflows, and data management.
• Experience with Salesforce Pardot or Marketing Cloud.

Salary (Rate): 400

City: Barnet

Country: UK

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Marketing