Summary: The Marketing Campaign Manager for Glasgow 2026 will play a crucial role in developing and executing innovative marketing strategies for the Commonwealth Games. This position involves overseeing the entire marketing lifecycle, from concept to launch, while ensuring alignment with brand goals and audience engagement. The successful candidate will work collaboratively with cross-functional teams to maximize awareness and participation in the event. This is an opportunity to contribute to a historic sporting celebration that aims to leave a lasting legacy for Glasgow and the Commonwealth.

Key Responsibilities:

• Oversee the end-to-end execution of consumer marketing campaigns and events for Glasgow 2026.
• Develop and execute innovative marketing plans and advertising campaigns.
• Collaborate with cross-functional teams and manage stakeholder relationships.
• Analyze performance metrics to optimize campaign effectiveness.
• Work with CRM suppliers to enhance data acquisition and engagement strategies.
• Ensure adherence to budgets and timelines throughout the marketing lifecycle.
• Contribute to achieving business-critical objectives such as ticket sales and volunteer recruitment.

Key Skills:

• Proven marketing experience in the sporting or large-scale events sector.
• Track record of delivering ambitious engagement targets through creative marketing strategies.
• Excellent communication and copywriting skills.
• Strong organizational skills and attention to detail.
• Able to thrive in a fast-paced environment and work effectively in a team.
• Ability to build meaningful relationships with stakeholders.

Salary (Rate): undetermined

City: Glasgow

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other