Marketing Campaign Manager
Posted 4 days ago by Bath & North East Somerset Council
Negotiable
Undetermined
Undetermined
Bath, England, United Kingdom
Summary: The Campaign Marketing Manager will lead a small team to deliver impactful marketing campaigns for Bath and North East Somerset Council's heritage attractions, including The Roman Baths. This role requires a results-driven professional with extensive campaign marketing experience and a passion for storytelling. The position is a maternity cover for approximately 12 months, focusing on driving footfall and enhancing audience engagement. The ideal candidate will possess strong leadership skills and a data-driven mindset to influence campaign improvements.
Key Responsibilities:
- Lead the marketing efforts for Bath and North East Somerset Council’s visitor attractions.
- Develop and implement high-impact, audience-focused marketing campaigns.
- Manage a small team to achieve ambitious footfall and income targets.
- Enhance audience engagement and brand reputation through strategic marketing initiatives.
- Analyze visitor data to inform campaign strategies and improvements.
Key Skills:
- A minimum of five years senior-level campaign marketing experience.
- Proven ability to lead and inspire teams in fast-paced environments.
- Strong strategic mindset with a track record of delivering results.
- Experience in using the full marketing mix for campaign development.
- Data-driven mindset with experience in reporting and analysis.
Salary (Rate): undetermined
City: Bath
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Are you an experienced and commercially savvy marketing professional with a talent for storytelling and a passion for heritage? We’re looking for a results driven Campaign Marketing Manager to cover a maternity lead for approximately 12 months, and lead a small team in delivering high-impact, audience-focused campaigns that drive ambitious footfall and income targets, whilst enhancing audience engagement and brand reputation.
About the Role
In this role, you’ll take the lead on marketing Bath and North East Somerset Council’s iconic visitor attractions, including the world-renowned, award-winning The Roman Baths , which welcomes over one million visitors annually, as well as the Victoria Art Gallery, Fashion Museum Bath and other sites within its heritage portfolio.
About You
We’re looking for someone with:
- A minimum of five years senior-level campaign marketing experience, using a wide range of strategic and tactical marketing skills, developing high impact marketing campaigns using the full marketing mix.
- A proven ability to lead and inspire teams in fast paced, commercial environments with the ability to plan and implement high quality projects, with multiple streams, adapting to changing circumstances
- A strong strategic mindset and a track record of delivering results—from increasing footfall and revenue to enhancing brand visibility and deepening audience engagement
- A data driven mindset with experience of reporting, including analysing visitor data and using findings to influence change and campaign improvements.
If this sounds like you, we’d love to hear from you! For more information and the role specific criteria and profile, click here No Agencies Please.