Marketing Automation Manager
Posted 1 week ago by British Heart Foundation
£47,500 Per year
Fixed-Term
Hybrid
Greater London, England, United Kingdom
Summary: The Marketing Automation Manager at the British Heart Foundation will lead the transition to automated, personalized omnichannel customer journeys using the Adobe MarTech stack. This role involves collaborating with various teams to optimize marketing campaigns, manage a Marketing Automation Specialist, and utilize data analytics for performance reporting. The position is part of a broader digital transformation aimed at enhancing customer engagement and support retention. The role is hybrid, requiring work from both home and the London office.
Key Responsibilities:
- Lead the shift from one-off campaigns to automated, personalized omnichannel journeys.
- Design and optimize customer journeys using CRM data and business rules.
- Manage a Marketing Automation Specialist and support the Digital Customer Journey Production team.
- Perform performance reporting using tools like Google Analytics and Power BI.
- Collaborate with Marketing, Fundraising, and other teams to align strategies.
Key Skills:
- Expertise in omnichannel marketing and data segmentation.
- Experience with automated campaigns across email, SMS, and direct mail.
- Advanced analytical skills with large datasets and performance evaluation tools.
- Creative confidence in developing impactful digital content.
- Strong project and stakeholder management skills.
Salary (Rate): £47,500.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Marketing
Locations: Hybrid - London office & home
Salary Details: £45,000 - £47,500 p/a + benefits
Hours Per Week: 35
Closing Date: 30 Jul 2025
Vacancy type: 12-month Fixed Term Contract
Are you skilled in crafting and optimising personalised email and SMS campaigns? Do you have a passion for executing seamless omnichannel customer journeys? If you're ready to take on a new challenge, we’re looking for someone like you to help lead our digital transformation in customer engagement.
About the role
The British Heart Foundation (BHF) is undergoing a major transformation to become a truly customer-focused organisation. We're investing in new technology, evolving how we work, and bringing in fresh talent to help us attract, engage, and retain more supporters than ever before. As our Marketing Automation Manager, you’ll lead the shift from one-off campaigns to automated, personalised, omnichannel journeys using our new Adobe MarTech stack (Campaign, Journey Orchestration, CDP). You’ll ensure the right message reaches the right person, at the right time, via the right channel. Working closely with internal teams, you’ll design and optimise journeys, migrate communications from Dotdigital, and uphold brand and compliance standards. Using CRM data, you’ll build segments, apply business rules, and scale personalisation. You’ll manage a Marketing Automation Specialist and support the wider Digital Customer Journey Production (DCJP) team by sharing knowledge and building capability. You’ll lead on performance reporting using tools like Google Analytics and Power BI, and champion a test-and-learn approach to keep improving how we engage our audiences. This is a collaborative role, working with colleagues across Marketing, Fundraising, and the wider organisation to align journeys with our strategic goals and ultimately help us fund more research and improve heart health for everyone.
About you
As our ideal candidate, you’ll bring proven experience in delivering marketing automation campaigns, with a strong focus on creating personalised, data-driven customer journeys. You’re confident working across multiple channels and using technology to enhance the customer experience at every touchpoint. You thrive in collaborative environments, enjoy making sense of complex data, and have a deep understanding of omnichannel marketing. With a results-driven mindset and a passion for continuous improvement, you’re ready to lead, innovate, and make a meaningful impact.
You’ll bring:
- Expertise in omnichannel marketing, with a strong grasp of data segmentation and personalisation to create seamless, targeted customer journeys.
- Extensive experience in designing and delivering automated campaigns across email, SMS, and direct mail using platforms such as Adobe (preferred), Dotdigital, Salesforce, or HubSpot, and applying MarTech capabilities to engage, retain, cross-sell, and upsell.
- Advanced analytical skills, including working with large datasets, building audience segments, and using tools such as GA4, Looker Studio, and Power BI to evaluate and optimise performance.
- Creative and content technical confidence, with a proven ability to develop impactful copy and digital content using tools like Photoshop and Movable Ink, while ensuring brand consistency and audience engagement.
- Strong project and stakeholder management, including line management experience, cross-functional collaboration, and the use of tools such as Jira and Monday.com to manage priorities, communicate clearly, and build buy-in across teams.
Working arrangements
This is a 12 month fixed term contract. This is a blended role, where your work will be dual located between your home and our London office.