Responsibilities
Manage the end-to-end delivery of email and marketing automation campaigns across European and global markets, with a focus on German-speaking audiences.
Act as the subject matter expert for Adobe Campaign, overseeing campaign setup, audience segmentation, testing, deployment, and reporting.
Partner with Marketing, Digital, Compliance, and Sales teams to develop and execute automated customer journeys.
Ensure campaigns meet regulatory, data privacy, and brand requirements.
Monitor campaign performance and provide recommendations to improve engagement and effectiveness.
Support ongoing optimisation of marketing automation processes and customer experience initiatives.
Collaborate on the adoption and enhancement of Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) where applicable.
Requirements
Fluent German and English.
Proven experience in marketing automation, CRM, or campaign management.
Strong hands-on expertise with Adobe Campaign (essential).
Experience building and executing email, nurture, and lifecycle marketing campaigns.
Strong stakeholder management, project management, and communication skills.
Analytical mindset with the ability to interpret campaign performance data.
Experience working within financial services or another regulated environment is advantageous.
Desirable
Experience with Adobe Journey Optimizer (AJO).
Experience with Adobe Experience Platform (AEP).
Previous experience within asset management, wealth management, banking, or broader financial services.
Experience working in a global organisation.