Marketing Automation Lead

Marketing Automation Lead

Posted 1 day ago by Meraki Talent on Linkedin

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Negotiable
Undetermined
Undetermined
Edinburgh, Scotland, United Kingdom
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Automation Cascading Style Sheets (CSS) Cloud Computing Cloud Technology Communication Strategies Constituent Relationship Management Customer Relationship Management (CRM) Software Data Acquisition Data Analysis Database Management Data Quality Email Marketing Financial Services Google Analytics Management Marketing Automation Microsoft 365 Microsoft Dynamics Return On Investment Salesforce Templates Web Analytics Workflows

Summary: The Marketing Automation Lead will oversee the technical aspects of a global migration project to Salesforce Marketing Cloud within the financial services sector. This role involves managing the Marketing Automation platform, executing local communication strategies, and optimizing email marketing initiatives. The lead will also focus on data quality and insights to enhance marketing propositions and drive customer engagement. A strong background in email marketing and Salesforce is essential for success in this position.

Key Responsibilities:

  • Lead the technical execution of the global migration project to Salesforce Marketing Cloud.
  • Manage day-to-day operations of the Marketing Automation platform and support marketing teams.
  • Create automated workflows and email nurture campaigns to capture marketing qualified leads.
  • Champion the advancement of email features through a data-driven approach.
  • Design and build HTML templates for responsive email execution.
  • Oversee lead nurturing initiatives, including data acquisition and marketing qualified lead scoring.
  • Explore new technologies to enhance customer experience and brand growth.
  • Ensure data quality and hygiene across technology platforms.
  • Drive email marketing adoption through structured learning initiatives.
  • Extract insights from marketing programs to optimize propositions and ROI.
  • Develop local communication strategies and manage subscription procedures for consent journeys.

Key Skills:

  • 5+ years of experience in marketing automation or a similar role.
  • Strong proficiency in email marketing and automated CRM campaigns.
  • Proven experience with Salesforce Marketing Cloud or similar enterprise platforms.
  • Hands-on experience with campaign performance data analysis in Salesforce.
  • Experience in driving intelligent automation of customer interactions.
  • Ability to conduct education sessions for end users.
  • Extensive knowledge of email marketing best practices.
  • Competency in HTML and CSS for email design.
  • Strong database management and data analysis skills.
  • Experience integrating email with CRM platforms like Salesforce.com and Microsoft Dynamics.
  • Familiarity with web analytics tools such as Google Analytics.

Salary (Rate): undetermined

City: Edinburgh

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

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