Marketing Automation Executive

Marketing Automation Executive

Posted 1 day ago by Sommet Education on Linkedin

Negotiable
Undetermined
Hybrid
City Of London, England, United Kingdom

Summary: The Marketing Automation Executive role at Sommet Education involves managing and optimizing automated marketing campaigns for prestigious hospitality brands. This position requires a detail-oriented and data-driven marketing professional with experience in marketing automation, particularly using HubSpot. The role offers the opportunity to work collaboratively within a dynamic digital marketing team and contribute to global marketing initiatives. The position allows for remote work up to 60% of the time.

Key Responsibilities:

  • Manage and optimize campaigns, nurture streams, and personalization journeys for Glion, Les Roches, École Ducasse & ISH.
  • Create ad-hoc campaigns to support enrolment conversion activities.
  • Implement testing plans to improve performance, content, and conversion rates.
  • Partner with the Head of Marketing Automation & CRM to optimize business processes and manage landing pages, personalization blocks, and more.
  • Ensure campaign performance meets targets and provide regular reporting and insights to improve ongoing campaigns.

Key Skills:

  • At least 12 months of hands-on experience with a fully integrated Marketing Automation platform (HubSpot preferred).
  • 2+ years in technology marketing, marketing operations, or a similar role.
  • Strong understanding of lead generation, SEO/SEM, web, social media, and omnichannel activities.
  • Excellent technical skills, including proficiency in Excel and HTML.
  • Highly analytical with a focus on optimizing campaign performance.
  • Fluent in English with a creative and commercial mindset.
  • Experience with high-end/luxury goods or services and CRM systems (especially Salesforce) is a bonus.

Salary (Rate): undetermined

City: City Of London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing