We're looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.
This is not an implementation role.
You'll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.
What you'll be doing
- Lead stakeholder discovery and customer journey mapping
- Review and validate existing audience segmentation and personas
- Design buyer and influencer journeys across multiple customer segments
- Translate journeys into technical automation specifications
- Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
- Develop lead, engagement and intent-scoring frameworks
- Identify gaps across data, content, channels and existing processes
- Define what can be delivered now versus future-state capabilities
- Create clear documentation for subsequent technical implementation
- Upskill internal stakeholders on marketing automation best practice
What we're looking for
- Deep marketing automation and CRM expertise
- Strong customer journey mapping and segmentation experience
- Ability to bridge marketing strategy and technical architecture
- Experience designing sophisticated B2B nurture and lifecycle programmes
- Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
- Knowledge of data models, automation logic, personalisation and lead scoring
- Confident facilitating workshops with senior marketing, sales and technical stakeholders
If you can take a customer journey from whiteboard thinking through to a technically robust automation blueprint, we'd love to hear from you.
Rate:
£500/day
Location:
London
IR35 Status:
Outside
Remote Status:
Hybrid
Industry:
Other
Seniority Level:
Not Specified