Marketing Analytics Manager - 6-Month FTC

Role

• Marketing Analytics & Insights: Analyse Marketing, Customer & Sales Data, identifying trends, opportunities and actionable insights to improve Commercial Performance.
• Business Partnering: Proactively engage with UK & Global Marketing & Sales Teams, understanding business challenges, identifying opportunities and influencing data-driven decisions.
• Reporting & Dashboards: Design, develop and optimise Dashboards, Reports & KPIs, translating complex data into clear, meaningful recommendations.
• Campaign & Customer Analytics: Analyse Campaign Performance, Marketing Channels, Customer Behaviour, Segmentation & Conversion Rates to identify improvements.
• A/B Testing & Optimisation: Help shape, develop and refine A/B Testing Frameworks, designing experiments and evaluating results to improve Customer Engagement & Conversion.
• Data & Commercial Performance: Collaborate with Technology & Analytics Teams on Data Integration, Quality, Benchmarking, Marketing Targets & Performance Reporting.
• UK & Global Projects: Contribute to varied and innovative Analytics initiatives, delivering insights, presentations and recommendations to stakeholders.
• Knowledge Sharing: Help Marketing Teams develop their understanding of Campaign Analysis, Reporting Tools & Data Interpretation.

Skills/Experience Required

• Proven experience within Marketing Analytics, Insights or Digital Analytics.
• Creative, inquisitive, proactive and commercially minded, with the confidence to challenge thinking, identify opportunities and recommend improvements.
• Strong experience analysing Marketing, Customer & Sales Data, translating findings into actionable commercial recommendations.
• Hands-on experience with Power BI, Tableau or Alteryx.
• Google Analytics knowledge and a good understanding of SQL.
• Data Manipulation, Reporting & Dashboard Development.
• Experience analysing Marketing Campaigns, Customer Behaviour, Segmentation & Performance Metrics.
• Strong Business Partnering & Stakeholder Management experience, ideally working closely with Marketing & Sales Teams.
• Excellent communication, presentation and interpersonal skills, with the ability to engage and influence stakeholders.
• Ability to work independently, manage priorities and make an immediate contribution.

Desirable Experience

• Excel, A/B Testing Frameworks, Statistical Modelling & Conversion Rate Optimisation.
• Python, R, BigQuery & Google Tag Manager.
• Marketing Cloud, Sprinklr & Contentsquare.
• Improving Marketing Reporting, Data Quality & Analytics Processes.
• Experience supporting UK & International Projects.