Marketing Analytics Lead
Posted Today by Hexagon AB
Negotiable
Undetermined
Undetermined
Cobham, England, United Kingdom
Summary: The Marketing Analytics Lead will be instrumental in developing a scalable, data-driven marketing capability at Hexagon. This role involves leading the creation of standardized reporting and dashboards, enhancing analytics through automation, and ensuring data quality and reliability. The position requires collaboration across teams to provide actionable insights that support executive decision-making. The successful candidate will contribute to a unified view of marketing performance across various channels and regions.
Key Responsibilities:
- Deliver trusted marketing performance reporting
- Lead the development and delivery of monthly scorecards and executive dashboards
- Ensure reporting is accurate, timely, and aligned to agreed KPIs
- Reduce reliance on manual reporting through automation and standardization
- Support the development of a centralized reporting environment in Microsoft Fabric / Power BI
- Consolidate fragmented dashboards into a scalable, standardized reporting model
- Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows
- Develop and maintain a central marketing KPI and metric dictionary
- Implement and maintain data validation and quality checks
- Develop templates, documentation, and training materials for self-service analytics
- Proactively identify performance trends and insights
- Support cross-divisional alignment on metrics, dashboards, and reporting standards
Key Skills:
- Proven experience in marketing analytics, BI, or data analytics roles
- Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager
- Ability to translate complex data into clear, compelling insights and visualizations
- Strong analytical mindset with the ability to turn data into clear insights
- Excellent communication skills, with the ability to engage stakeholders at different levels
- Proactive approach with a focus on continuous improvement and scalability
Salary (Rate): undetermined
City: Cobham
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About the role We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon. This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making. You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.
What you’ll be doing
- -Deliver trusted marketing performance reporting
- Lead the development and delivery of monthly scorecards and executive dashboards
- Ensure reporting is accurate, timely, and aligned to agreed KPIs
- Reduce reliance on manual reporting through automation and standardisatio
- -Build and scale our analytics ecosystem
- Support the development of a centralised reporting environment in Microsoft Fabric / Power BI
- Consolidate fragmented dashboards into a scalable, standardised reporting model
- Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency
- Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery
- -Own KPI definitions and data standards
- Develop and maintain a central marketing KPI and metric dictionary
- Ensure consistent definitions and usage across all reporting and dashboards
- Support the rollout of standard tracking and data governance frameworks
- -Drive data quality and reliability
- Implement and maintain data validation and quality checks
- Improve the consistency and reliability of marketing data across systems
- Partner with internal teams to strengthen data integrity and accessibility
- -Enable self-service analytics
- Develop templates, documentation, and training materials to support wider adoption
- Help stakeholders access and interpret performance data independently
- Contribute to the scaling of self-service analytics across global marketing teams
- -Generate and communicate insights
- Go beyond reporting to proactively identify performance trends and insights
- Translate data into clear, actionable recommendations for stakeholders
- Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations
- Provide insight across key areas including: digital performance & Brand and communications effectiveness
- -Support cross-functional collaboration
- Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards
- Support the ongoing development of a shared marketing analytics capability across the organisation
What success looks like
- A single, consistent view of marketing performance across key stakeholders
- Increased adoption of standard dashboards and reporting frameworks
- Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities
- Reduced manual reporting effort through automation and reusable templates
- Improved data quality, trust, and time-to-insight
- Stronger use of analytics to support decision-making, not just reporting
What we’re looking for
Experience
- Proven experience in marketing analytics, BI, or data analytics roles
- Experience delivering dashboards, scorecards, and reporting frameworks
- Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making
- Background working in a B2B or complex, multi-stakeholder environment is beneficial
Technical skills
- Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager
- Understanding of data modelling, data pipelines, and modern data environments
- Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows
- Experience working with multiple marketing data sources (e.g. digital, campaign, CRM)
Skills and behaviours
- Strong analytical mindset with the ability to turn data into clear insights
- Comfortable working in a structured, standards-driven environment
- Excellent communication skills, with the ability to engage stakeholders at different levels
- Proactive approach with a focus on continuous improvement and scalability
Why join us
- Opportunity to shape and scale a global marketing analytics capability
- Work with modern tools and platforms, including Microsoft Fabric and Power BI
- Be part of a team driving data-driven transformation across marketing
- High visibility and direct impact on executive-level decision-making