Summary: The Shopper Marketing Analyst role involves leading the creation and execution of a Shopper Marketing Execution Plan for a Retail District, focusing on understanding shopper needs and collaborating with various marketing managers. The position requires experience in FMCG/CPG and a strong analytical aptitude to evaluate marketing performance and manage budgets. This is a temporary position for one year, based in Bracknell, with a hybrid working model. Candidates should possess excellent communication skills and a passion for shopper marketing.

Key Responsibilities:

• Lead the creation, execution, and measurement of a Shopper Marketing Execution Plan.
• Understand the assigned shopper group and their shopping habits.
• Collaborate with Category Development Managers, Key Account Managers, and Trade Marketing Managers.
• Develop a solid understanding of brands, products, and brand campaigns.
• Build relationships with key marketing personnel at customer accounts.
• Evaluate the financial viability of marketing tactics and manage the budget.
• Analyze marketing performance to optimize future strategies.

Key Skills:

• Degree in Marketing or higher from an accredited institution.
• Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market.
• Strong analytical aptitude.
• Experience in project and stakeholder management.
• Excellent communication and influencing skills.
• Commercial acumen.
• Project management and prioritization skills.
• Strong interpersonal skills.

Salary (Rate): 22.41

City: Bracknell

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing