Market Researcher (12 Month Fixed Term Contract)

Summary: The Market Researcher at Intercom will play a pivotal role in driving actionable insights for the company's Go To Market strategies by combining quantitative and qualitative research methods. This position involves managing multiple research projects, focusing on brand effectiveness and audience insights, while collaborating with various teams to enhance customer understanding. The researcher will also advocate for prospects within the organization and communicate findings effectively to influence business decisions. This role is part of a hybrid working environment, requiring in-office presence at least two days a week.

Key Responsibilities:

• Drive actionable insights about target audience, brand effectiveness, and creative strategy.
• Experiment with processes and methodologies to provide critical insights to marketing and sales teams.
• Conduct research on Ideal Customer Profile’s media consumption behaviors.
• Run creative testing research for brand assets and own the brand tracking program.
• Collaborate with Data Science, Sales, Biz Ops, and Marketing to define research problems and solutions.
• Communicate research insights succinctly to ensure understanding across teams.

Key Skills:

• 4+ years of experience as a researcher with a focus on marketing measurement and audience insights.
• Experience managing multiple research projects simultaneously.
• Expertise in conducting end-to-end user research studies.
• In-depth understanding of marketing effectiveness measurement and research methodologies.
• Ability to articulate research learnings and drive clarity in ambiguous problem spaces.
• Experience in product research or collaboration with product teams is preferred.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: undetermined

Industry: Other