Summary: The Local SEO Executive will focus on enhancing the Google local search presence for Rentokil Initial and its subsidiaries, managing Google My Business and Local Services Ads. The role involves auditing, monitoring, and implementing technical local paid search and SEO strategies while collaborating with various teams to support digital projects. The candidate will also develop SEO management processes and serve as a knowledgeable contact for international markets regarding SEO-related issues. This position requires a strong understanding of local SEO practices and the ability to leverage organic search for conversion growth.

Key Responsibilities:

• Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content for priority Organic Search projects.
• Assist the Digital Projects & Deployment team with new and existing digital project rollouts.
• Develop SEO management processes, best practices, and self-help guides for colleagues.
• Act as a reliable SEO contact for international markets regarding BAU SEO issues.
• Collaborate with various teams to implement RI's Digital Search Strategy operationally.
• Work across organic and local search landscapes to drive conversion through organic search volumes.

Key Skills:

• Strong knowledge and experience in Local SEO considerations, analysis, and reporting.
• Good understanding of SEO best practices and technical considerations.
• Familiarity with search engine algorithms and their impact on organic performance.
• Understanding of technical SEO changes such as robots.txt, 301 redirects, and schema.
• Experience using 3rd party SEO tools for web quality audits.

Salary (Rate): undetermined

City: Crawley

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT