Lead Generation Marketing Manager - Global Payments Company
Posted Today by 1763013669
Negotiable
Undetermined
Hybrid
Northern Ireland
Summary: The Lead Generation Marketing Manager role at a global payments company focuses on driving offline growth across Europe through strategic lead generation initiatives. This hands-on position requires a candidate who can transform creative campaigns into measurable results, particularly in key European markets. The role involves managing the EU lead pipeline and collaborating with cross-functional teams to enhance brand awareness and lead quality. The ideal candidate will have a strong background in offline marketing campaigns and proficiency in Salesforce and marketing automation tools.
Key Responsibilities:
- Lead offline lead generation across trade shows, partnerships, and experiential campaigns that build brand awareness and generate high-quality leads across key European markets.
- Own and grow the EU lead pipeline, managing qualification and conversion processes across France, Spain, and Ireland.
- Set up and track marketing campaigns in Salesforce, ensuring clear reporting and strong ROI.
- Support and enable sales with the tools, insights, and processes to improve follow-up and conversion.
- Plan and execute European trade shows - from logistics and creative planning to post-event impact analysis.
- Collaborate with cross-functional teams to ensure cohesive storytelling and strong funnel performance.
- Continuously analyse and optimise campaign performance to maximise efficiency and revenue impact.
Key Skills:
- 4-6 years' experience in lead generation, demand generation, or field marketing.
- Proven success executing offline campaigns (trade shows, partnerships, events).
- Skilled in Salesforce and marketing automation tools (e.g. Marketo).
- Strong analytical mindset with the ability to connect marketing activity to business outcomes.
- Excellent communicator and collaborator, comfortable working across teams.
- A strategic thinker who's not afraid to get hands-on.
Salary (Rate): £81000 yearly
City: Dublin
Country: Ireland
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Lead Generation Marketing Manager - Global Payments Company
- Contract ; 11 months
- Location ; Hybrid Dublin
- Salary ; €80k - €90k pa
We're looking for a Lead Generation Marketing Manager to drive offline growth across Europe. This is a hands-on, strategic role for someone who thrives on turning creative campaigns into measurable pipeline results.
What You'll Do
- Lead offline lead generation across trade shows, partnerships, and experiential campaigns that build brand awareness and generate high-quality leads across key European markets.
- Own and grow the EU lead pipeline, managing qualification and conversion processes across France, Spain, and Ireland.
- Set up and track marketing campaigns in Salesforce, ensuring clear reporting and strong ROI.
- Support and enable sales with the tools, insights, and processes to improve follow-up and conversion.
- Plan and execute European trade shows - from logistics and creative planning to post-event impact analysis.
- Collaborate with cross-functional teams to ensure cohesive storytelling and strong funnel performance.
- Continuously analyse and optimise campaign performance to maximise efficiency and revenue impact.
What You Bring
- 4-6 years' experience in lead generation, demand generation, or field marketing.
- Proven success executing offline campaigns (trade shows, partnerships, events).
- Skilled in Salesforce and marketing automation tools (e.g. Marketo).
- Strong analytical mindset with the ability to connect marketing activity to business outcomes.
- Excellent communicator and collaborator, comfortable working across teams.
- A strategic thinker who's not afraid to get hands-on.
Apply today if you are interested or email