Lead Game Designer
Posted 4 days ago by PRELOADED
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: PRELOADED is looking for a Lead Game Designer to oversee the design and player experience of F2P games in virtual worlds. The role involves developing concepts, creating design specifications, and ensuring successful execution through launch and beyond. The ideal candidate will have proven experience in mobile game design and a strong understanding of F2P mechanics. Collaboration with cross-functional teams and effective communication of design vision are key aspects of this position.
Key Responsibilities:
- Own and document all aspects of game design (core loops, mechanics, progression, systems, monetisation, UX, narrative, level design).
- Ensure creative intent is realised throughout development.
- Work directly in-engine to implement, balance, and iterate.
- Utilise qualitative and quantitative insights (testing, analytics) to inform design decisions.
- Collaborate closely with cross-functional teams (art, engineering, production).
- Clearly communicate design vision and documentation to internal and external stakeholders.
Key Skills:
- Proven experience as a Lead Designer shipping F2P games, particularly mobile.
- Focused on designing for the target audience.
- Broad generalist game design skills across various genres and design aspects.
- Deep understanding of F2P mechanics, core loops, retention and monetisation.
- Experience designing across the full product lifecycle, including LiveOps.
- Technical capability to work directly in-engine.
- Excellent communication, presentation, and collaboration skills.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
PRELOADED is seeking a Lead Game Designer to own the design detail and champion the player experience for compelling F2P games in virtual worlds. You'll join the projects from the start, developing the high-level concept through to full design spec, and oversee its execution to launch and beyond. We are an equal-opportunity employer and welcome applicants from all backgrounds.
Key Responsibilities
- Own and document all aspects of game design (core loops, mechanics, progression, systems, monetisation, UX, narrative, level design).
- Ensure creative intent is realised throughout development.
- Work directly in-engine to implement, balance, and iterate.
- Utilise qualitative and quantitative insights (testing, analytics) to inform design decisions.
- Collaborate closely with cross-functional teams (art, engineering, production).
- Clearly communicate design vision and documentation to internal and external stakeholders.
What We’re Looking For
- Proven experience as a Lead Designer shipping F2P games, particularly mobile.
- Someone who is focused on designing for the target audience.
- Broad generalist game design skills across various genres and design aspects.
- Deep understanding of F2P mechanics, core loops, retention and monetisation.
- Experience designing across the full product lifecycle, including LiveOps.
- Technical capability to work directly in-engine.
- Excellent communication, presentation, and collaboration skills.
Nice to Have
- Experience with rhythm and/or puzzle games.
- Experience with VR / Spatial games
- Experience with social/multiplayer games.
- Knowledge of healthy play patterns and responsible design practices.
ABOUT PRELOADED
We are a BAFTA-winning games studio inventing new ways to play for everyone. We harness the power of play to create the experiences of tomorrow. Founded in 2000, PRELOADED believes that play, in all contexts and for all audiences, has the potential to impact our world positively. As a cross-disciplinary team of artists, designers, play specialists, and creative technologists, we are united by this shared mission - what we call Play with Purpose®. Together, we craft a diverse range of playful experiences. We help organisations, brands, and institutions engage next-generation audiences and collaborate with technology platforms to imagine the future of play.