Lead - Art Director PAD/Lifestyle
Posted 2 weeks ago by On
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: The Lead Art Director for PAD/Lifestyle will be responsible for shaping the lifestyle expression of the On brand through visually compelling storytelling across various channels. This role requires a blend of fashion-forward creativity and performance roots, focusing on global campaigns and partnerships. The ideal candidate will collaborate with multiple teams to ensure brand consistency while leading high-quality creative projects. A strong portfolio and over five years of experience in art direction are essential for success in this position.
Key Responsibilities:
- Art direct On's iconic lifestyle campaign moments, including global campaigns and talent partnerships.
- Work across channels from TikTok and social media to OOH stills campaigns and film direction.
- Translate seasonal concepts into visual stories that resonate with Gen-z and Gen-alpha consumers.
- Collaborate closely with copywriters, product teams, retail designers, and cross-functional brand partners.
- Align with the Senior Lead Art Director on seasonal milestones and brand consistency.
Key Skills:
- 5+ years of experience in art direction at a global brand or creative agency, ideally in fashion, lifestyle, or culture.
- A portfolio showcasing fluency in visual concepting across various media.
- Strong instincts in photography, film, and emerging creative formats.
- Experience leading shoots and curating talent, locations, and collaborators.
- Proficient in managing timelines, resources, and team dynamics.
- Fluent in English, written and spoken.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
In short We're looking for a culturally attuned and visually instinctive Lead Art Director to shape the lifestyle expression of On - across partnerships and product storytelling. From global moments like A list partners to seasonal lifestyle narratives, you'll blend a fashion-forward edge with our performance roots, translating concepts into compelling visual stories through high-quality creative across channels. As a key member of the Brand Creative team, you'll lead with taste, curiosity and clarity - guiding the look and feel of our lifestyle storytelling in collaboration with teams across social, graphic design, retail, product and marketing. This is a hands-on role that
Your Mission
- Art direct some of On's most iconic lifestyle campaign moments - including global campaigns and talent partnerships
- Work across channels from TikTok and social to OOH stills campaign and film direction.
- Translate seasonal concepts into visual stories that resonate with culturally aware, Gen-z and Gen-alpha consumers
- Collaborate closely with copywriters, product teams, retail designers and cross-functional brand partners
- Align with the Senior Lead Art Director on seasonal milestones and brand consistency
Your Story
- 5+ years of experience in art direction at a global brand or creative agency, ideally with a focus on fashion, lifestyle or culture.
- A portfolio showcasing fluency in visual concepting from TikTok and social to OOH stills campaign and film direction.
- A sharp portfolio showcasing conceptually brilliant and visually unique art direction across campaigns
- Confident leading shoots, curating talent, locations and collaborators.
- Fluent in visual design principles with strong instincts across photography, film and emerging creative formats
- Comfortable working across large-scale campaign development and fast-paced content creation
- A proactive team player who brings creative optimism and clarity to every collaboration
- Experienced in managing timelines, resources and team dynamics
- Passionate about culture, design and pushing creative boundaries
- Fluent in English, written and spoken
About the team
You'll be part of our Brand Visual Direction team, responsible for shaping the look and feel of the On brand across different touchpoints. We work on a wide range of cross-functional projects - from seasonal campaigns and product storytelling to global brand moments and retail. Our focus is on pushing creative boundaries while ensuring a consistent, elevated visual identity across everything we do.