Summary: The Junior Product Marketing Manager at Kwalee will play a crucial role in maximizing the commercial success of mobile games through strategic marketing initiatives. This position involves collaborating with various teams to align game branding with product vision and enhance profitability. The role is based in Leamington Spa, where in-office collaboration is emphasized to foster creativity and innovation. The successful candidate will be part of a dynamic environment focused on delivering engaging gaming experiences to a global audience.

Key Responsibilities:

• Develop and execute go-to-market plans to drive growth, monetisation, and retention for mobile games.
• Use data insights to create and test hypotheses for mobile storefronts, refining strategies based on results.
• Craft key messages and creative briefs to highlight the games' unique selling points.
• Oversee the lifecycle and communication of mobile titles, ensuring alignment on launch details, KPIs, and retrospectives.
• Implement ASO techniques to enhance store page conversions.
• Research and keep abreast of emerging digital marketing techniques and technologies.

Key Skills:

• Recent graduate with a foundation in administration, project management, or marketing.
• Passion for games and a strong desire to advance in the industry.
• Exceptionally organised and detail-oriented.
• Excellent interpersonal skills that foster collaboration.
• Creative writing skills with the ability to craft compelling content.

Salary (Rate): undetermined

City: Royal Leamington Spa

Country: United Kingdom

Working Arrangements: on-site

IR35 Status: undetermined

Seniority Level: Entry Level

Industry: Other