Junior Content & Social Media Manager
Posted 3 days ago by Mrs. Alice
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: The Junior Content & Social Media Manager at Mrs. Alice will play a pivotal role in the company's marketing efforts during a phase of rapid growth. This position requires a creative professional with a background in social media and email marketing, responsible for developing and executing content strategies to enhance brand awareness and customer engagement. The role encompasses a variety of responsibilities, including content creation, email marketing, and social media management. The ideal candidate will thrive in a small team environment and be passionate about the brand's vision.
Key Responsibilities:
- Design content marketing strategies for social media, website, and emails.
- Develop an editorial calendar for media rollout.
- Deliver engaging content regularly, including social assets and videos.
- Undertake content marketing initiatives to achieve business targets.
- Write engaging social media content optimized for SEO and Google Analytics.
- Ensure all content is optimized for mobile-first devices and web.
- Collaborate with the marketing and merchandising team to create awareness and engagement.
- Manage email campaigns, sending out three per week and maintaining flows.
- Report on KPIs against targets weekly and monthly.
- Manage social media channels, aiming to grow accounts and improve engagement.
- Create a user-generated content program for social followers.
- Draft, schedule, and post all social media activity.
- Create asset briefs for content and reels for social media formats.
- Work on set during photoshoots to ensure quality assets are created.
Key Skills:
- Experience in growing a D2C brand’s social media channels at scale.
- Strong attention to detail.
- Creative skills.
- Super organizational skills.
- Ability to multi-task.
- Numbers-driven mindset.
- Personable and able to work well with team members.
- Alignment with the brand's vision.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About Mrs. Alice
Mrs. Alice by Alice Naylor-Leyland is redefining how you shop tablescapes, tableware and homeware. The brand launched over Christmas 2019 and has been growing rapidly ever since. Creating monthly seasonal drops, Mrs. Alice is inspiring customers all over the World to dress their homes beautifully.
About The Role
Mrs. Alice is at an exciting growth phase, in which marketing plays a huge role in. This role will be very much at the heart of it, and will really suit someone that wants to take ownership of a number of marketing channels working to develop strategies & tactics and own the implementation and execution. Our ideal candidate is a creative marketing professional from a social media & email background.. You should be able to develop engaging content including social, to attract and retain customers. Ultimately, you should be able to expand our company’s digital footprint and brand awareness. The marketing team at Mrs Alice is small enabling the role to cover a wide range of responsibilities.
Here’s What You’ll Be Working On
Content
Design the content marketing strategies for social media, site and emails.
Develop editorial calendar to ensure the wider team is clear on media rollout
Deliver engaging content on a regular basis including all the on-brand social assets (via canva /adobe platforms etc) for social and email including videos and stills
Undertake content marketing initiatives to achieve business targets
Write engaging content for social media that delivers against your strategy
Optimize content considering SEO and Google Analytics
Diligent approach to ensuring all content is optimized for mobile-first devices and web
Work with the wider marketing and merchandising team to leverage assets and expertise to create awareness, engagement and deliver on trade strategy
Email Marketing
Responsible for managing the Mrs. Alice emails, including sending out 3 campaigns a week & ensuring the Flows are up to date.
Able to use Klaviyo or a similar email programme
Reporting on KPIS against targets, on a weekly and monthly basis
Social Media
Accountable for managing the Mrs. Alice social media channels which have over 400,000 followers across Instagram, Facebook, Pinterest, Tik Tok with the aim of growing the accounts and improving engagement
Create a user generated content program that rewards our social followers
Responsible for drafting, scheduling and posting all social media activity, working across a number of functions to develop a social media calendar to deliver on engagement and commercial success
Reporting on KPIS against targets, on a weekly and monthly basis
Photoshoots
Create a clear asset brief for content & reels for all applicable social media formats.
Work with the team on Set during photoshoots to ensure best assets are created and shoots run smoothly.
Requirements
You must have experience in growing a d2c brand’s social media channels at scale.
Great eye for detail
Creative skills
Super organisation skills
Ability to multi-task
Numbers driven
Very personable to get on well with team members and be an ambassador for the brand
Get the brand and believe in our vision.
Benefits
Other than a very exciting role in a super company we have 25 days holiday allowance
Home working on Friday’s but flex if you need it
Great personal discount code and a friends and family one too
Pensions
A great team to work with