Summary: The International Marketing Manager will lead central marketing activities for corporate and franchise operations within the International Operations team at PureGym in Leeds. This role involves developing and executing marketing strategies, managing digital campaigns, and collaborating with various stakeholders to enhance brand performance. The position is offered on a 12-month fixed-term contract, emphasizing a digital-first approach to marketing. The successful candidate will play a crucial role in driving business growth and operational excellence across international markets.

Key Responsibilities:

• Develop and implement marketing strategies for corporate and franchise operations.
• Manage digital marketing campaigns across all channels, focusing on performance metrics.
• Oversee the creation and approval of the Annual Promotional Plan.
• Act as the primary marketing contact for international franchise operations.
• Consult with franchise marketing departments to optimize performance.
• Conduct annual and quarterly strategy planning.
• Manage the Digital Paid Media plan and activation.

Key Skills:

• Experience in creating and owning marketing strategies.
• Proven track record in promotional planning and digital marketing.
• Ability to lead digital marketing campaigns with measurable outcomes.
• Experience in multiple markets and franchise operations preferred.
• Strong problem-solving skills and initiative.
• Excellent communication skills, including experience at a Group Management Board level.

Salary (Rate): undetermined

City: Leeds

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing