Interim Head of Marketing
Posted 2 weeks ago by HW Interim Solutions
£130,000 Per year
Fixed-Term
Hybrid
West Yorkshire, England, United Kingdom
Summary: The role of Interim Head of Marketing involves leading brand and campaign development for a premium lifestyle brand, focusing on unifying teams and enhancing marketing execution across various channels. This high-impact leadership position requires a hands-on marketer who excels in creativity and collaboration, with a focus on crafting compelling content that drives customer engagement and commercial success. The individual will oversee integrated campaigns and digital content while fostering team alignment and communication with leadership.
Key Responsibilities:
- Lead the development of integrated campaigns for new product development across all touchpoints.
- Ensure messaging consistency across retail, digital, and owned channels.
- Translate complex product features into compelling benefits.
- Oversee creation of digital-first content across social, CRM, and web.
- Partner with digital and creative teams for brand evolution through storytelling and influencer partnerships.
- Manage the communication calendar for alignment across PR, trade, and ecommerce functions.
- Foster collaboration and alignment within a previously fragmented team.
- Work cross-functionally with Product and Digital Directors to support business goals.
- Communicate campaign outcomes and brand growth opportunities to leadership.
Key Skills:
- Proven experience in consumer/lifestyle product marketing, ideally in a premium D2C environment.
- Strong track record of successful brand campaigns for new product launches.
- Mature leadership style with the ability to inspire cross-functional teams.
- Sharp eye for design and brand storytelling.
- Excellent communication skills across all business levels.
- Desirable experience in parenting, home, beauty, fashion, or wellbeing sectors.
- Familiarity with omnichannel retail environments.
- Blend of agency and in-house experience welcomed.
Salary (Rate): £130,000.00 yearly
City: West Yorkshire
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Marketing
HW Interim Solutions are working on behalf of premium lifestyle brand who are seeking a dynamic and strategic Head of Marketing on an interim basis to lead brand and campaign development, unify fragmented teams and elevate marketing execution across all channels. This is a high-impact leadership role for a hands-on marketer who thrives on clarity, creativity and collaboration. While this individual won’t own ecommerce or product roadmaps, they’ll play a pivotal role in amplifying them; crafting emotionally resonant content and campaigns that deepen customer connection and drive commercial success.
Brand & Campaign Leadership
- Lead the development of integrated campaigns that bring new product development (NPD) to life across all touchpoints.
- Ensure messaging consistency across retail, digital, and owned channels to maintain a premium, lifestyle-led brand voice.
- Translate complex product features into simple, compelling benefits that resonate emotionally.
Digital Content & Communication
- Oversee creation of digital-first content across social, CRM, and web driving both engagement and performance.
- Partner closely with digital and creative teams to evolve the brand through visual storytelling, influencer partnerships and video.
- Own and manage the communication calendar, ensuring alignment across PR, trade and ecommerce functions.
Team Leadership & Collaboration
- Bring structure and clarity to a previously fragmented team, fostering collaboration, alignment and shared purpose.
- Work cross-functionally with Product and Digital Directors to ensure marketing supports business goals.
- Communicate effectively with leadership on campaign outcomes and brand growth opportunities.
About You:
- Proven experience in consumer/lifestyle product marketing, ideally within a premium D2C environment.
- Strong track record of building and delivering successful brand campaigns around new product launches.
- Mature leadership style with the ability to inspire and align cross-functional teams.
- A sharp eye for design and brand storytelling, combined with a results-driven mindset.
- Excellent communicator, comfortable engaging across all levels of the business.
Desirable:
- Sector experience in parenting, home, beauty, fashion or wellbeing.
- Familiarity with omnichannel retail environments.
- Blend of agency and in-house experience welcomed.
This is offered as a fixed term contract, initially for 6 months, with hybrid working model.