Interim Digital Marketing Manager- Tatcha - 12 month FTC
Posted 6 days ago by Unilever Prestige - UK HUB
Negotiable
Undetermined
Hybrid
London, England, United Kingdom
Summary: The Ecommerce & Digital Marketing Manager for Tatcha UK will spearhead direct-to-consumer growth by leading digital marketing strategies and optimizing ecommerce performance. This role involves collaboration across various stakeholders to ensure seamless execution of initiatives while balancing brand building with performance metrics. The manager will also oversee customer journey optimization and manage performance marketing efforts to achieve ambitious sales and retention goals.
Key Responsibilities:
- Act as the central link across brand, marketing (local and global), operations, finance, and customer service.
- Define and deliver digital marketing strategies to drive acquisition, retention, and loyalty.
- Own the DTC trading calendar, campaigns, and promotions to achieve sales targets.
- Lead site optimisation to deliver premium consumer experiences.
- Manage agencies running paid search and social, ensuring efficient spend and ROI.
- Manage platforms (Klaviyo, Shopify, GA4, Search Console) to unlock customer insights and improve targeting.
- Own the DTC P&L and analyse performance metrics and ROI to guide investment decisions.
Key Skills:
- Proven experience as a Digital Marketing or Ecommerce Manager, ideally within DTC.
- Strong grasp of digital strategy, paid media, CRM, website UX, and analytics.
- Skilled in agency management, budget planning, and performance reporting.
- Proficiency with Shopify, Klaviyo (or similar), and analytics tools.
- Excellent communicator with strong collaboration and stakeholder management skills.
- Analytical and data-driven, with a track record of delivering growth.
- Bachelor’s degree in marketing, Business, or related field.
- 5–7 years’ experience in ecommerce or digital marketing, with success in DTC growth.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job Title: Ecommerce & Digital Marketing Manager – Unilever Prestige UK.
Location: London, UK Hybrid – min 2 days a week office based (London, SE1 0LH)
Brand: Tatcha
Job Type: Full-time
Direct report: Retention Manager
Role Overview
As Digital Marketing Manager for Tatcha UK , you will drive direct-to-consumer growth . You will lead digital marketing strategy, optimise ecommerce performance, and deliver seamless consumer experiences - balancing brand building with performance to achieve ambitious sales and retention goals.
Key Responsibilities
- Stakeholder Collaboration
- Act as the central link across brand, marketing (local and global), operations, finance, and customer service.
- Align stakeholders around ecommerce priorities and ensure smooth execution of initiatives.
- DTC Strategy and Trading
- Define and deliver digital marketing strategies to drive acquisition, retention, and loyalty.
- Own the DTC trading calendar, campaigns, and promotions to achieve sales targets.
- Optimise the customer journey - from site navigation to checkout - for maximum conversion.
- Ecommerce and UX
- Lead site optimisation to deliver premium consumer experiences.
- Conduct regular web UX checks (navigation, checkout, new features) to identify improvements.
- Monitor trends and innovations to keep Tatcha ahead of ecommerce best practice.
- Performance Marketing
- Manage agencies running paid search and social, ensuring efficient spend and ROI.
- Oversee full-funnel marketing from awareness to conversion, driving measurable growth.
- Data, CRM and Reporting
- Manage platforms (Klaviyo, Shopify, GA4, Search Console) to unlock customer insights and improve targeting.
- Lead CRM initiatives to grow the database, personalise journeys, and boost retention.
- Build budgets and forecasts - track KPIs (CVR, AOV, revenue) with weekly and monthly reporting.
- Financial and Technology
- Own the DTC P&L and analyse performance metrics and ROI to guide investment decisions.
- Recommend improvements to the ecommerce technology stack and ensure seamless integrations.
Qualifications
- Proven experience as a Digital Marketing or Ecommerce Manager, ideally within DTC.
- Strong grasp of digital strategy, paid media, CRM, website UX, and analytics.
- Skilled in agency management, budget planning, and performance reporting.
- Proficiency with Shopify, Klaviyo (or similar), and analytics tools.
- Excellent communicator with strong collaboration and stakeholder management skills.
- Analytical and data-driven, with a track record of delivering growth.
- Education And Experience
- Bachelor’s degree in marketing, Business, or related field.
- 5–7 years’ experience in ecommerce or digital marketing, with success in DTC growth.
Future Fit Skills: Creativity, Consumer Experience, Problem Solving
Winning Behaviours: Care Deeply, Consumer Experience, Problem Solving
As an equal opportunities’ employer, Unilever Prestige Hub Brands: REN/Murad/Kate Somerville/Living Proof/Tatcha is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/REN/Tatcha/Murad/Kate Somerville/Living Proof.