Influencer Marketing Lead

Key Responsibilities

• Develop influencer strategies across Danone brands, integrating influencer activity across social, PR, media, content and wider marketing programmes.
• Identify, vet and recruit talent across celebrities, creators, micro-influencers and healthcare professionals.
• Lead campaigns end-to-end, from strategy, sourcing and negotiation through to briefing, content delivery and reporting.
• Build and manage strong, long-term relationships with creators, talent, agencies and their representatives.
• Own influencer performance measurement, working with media analytics to drive Share of Influence, Earned Media Value and campaign effectiveness.
• Manage and optimise a significant influencer investment, ensuring activity delivers against agreed objectives and budgets.
• Act as Danone North Europe's local expert for Traackr and help build influencer marketing capability across the wider marketing organisation.
• Stay ahead of emerging creator, social and cultural trends and translate industry best practice into opportunities for Danone.

What We're Looking For

We're looking for an experienced influencer marketing specialist/leader who combines strategic thinking with strong executional and relationship-management skills.

• Proven experience developing and delivering influencer marketing strategies.
• Strong understanding of the creator, social, digital and earned media ecosystem.
• Experience managing influencer campaigns, talent negotiations and agency relationships.
• A performance mindset, with experience using data and insights to test, learn and optimise.
• Strong stakeholder management skills and the confidence to work across a complex organisation.
• A passion for culture, creators and identifying new ways for brands to become more relevant and influential.