In House PR Manager
Posted 1 week ago by Arcadia Search Ltd®
£45,000 Per year
Fixed-Term
Hybrid
London Area, United Kingdom
Summary: The In House EMEA PR Manager role is a 12-month fixed-term position focused on driving strategic communications for a leading travel and family lifestyle brand. The successful candidate will enhance the brand's public image and engage affluent audiences through effective media relations and storytelling. This position requires a confident communicator with a strong background in public relations, particularly within the travel or lifestyle sectors. The role is based in SW London and offers a hybrid working model.
Key Responsibilities:
- Develop and execute PR strategies that elevate the brand’s profile among affluent audiences in the UK and internationally.
- Cultivate and maintain strong relationships with influential journalists, editors, and media outlets across travel, lifestyle, and family sectors.
- Act as a trusted advisor to internal stakeholders, supporting executive visibility and thought leadership opportunities.
- Lead on press office activities, including media enquiries, crisis communications, and proactive pitching.
- Oversee the planning and delivery of press events, media trips, and experiential activations.
- Draft and edit a range of written materials, from press releases and feature articles to briefing documents and Q&As.
- Monitor media coverage, analyse campaign performance, and provide insightful reporting to leadership.
- Collaborate with external agencies and partners to ensure brand consistency and maximise campaign impact.
- Stay ahead of industry trends, competitor activity, and emerging platforms relevant to the brand’s core audiences.
- Manage budgets for PR activities and ensure effective allocation of resources.
Key Skills:
- 5+ years’ experience in public relations, ideally within premium travel, lifestyle, or family-oriented brands.
- Demonstrable expertise in securing quality media coverage and managing high-profile campaigns.
- Comfortable operating at pace, with the ability to pivot between strategy and hands-on delivery.
- Exceptional written and verbal communication skills, with a flair for storytelling and message development.
- Adept at building relationships with senior leaders, media, and partners alike.
- Highly organised, detail-oriented, and able to manage multiple priorities in a dynamic environment.
- Commercially astute, with experience managing budgets and measuring ROI.
- Familiarity with the expectations and interests of affluent consumers.
- Digital literacy, including social media and influencer engagement.
- Additional language skills (e.g., Spanish) advantageous but not essential.
Salary (Rate): £45,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Other
In House EMEA PR Manager – Travel & Family Lifestyle Brand
Location: SW London
Salary: Competitive, commensurate with experience
Contract: 12-month fixed-term (maternity cover) - August start
About the Opportunity
A rare opportunity to join a leading travel and family lifestyle brand renowned for curating exceptional experiences for an affluent, global audience. With a reputation for innovation and a strong commitment to family values, this brand is seeking a talented PR professional to drive strategic communications across the EMEA region. The successful candidate will play a pivotal role in shaping and protecting the brand’s public image, engaging discerning audiences, and supporting business growth through compelling storytelling and high-impact media relations.
The Role
As In House PR Manager, you will be responsible for the delivery of consumer public relations initiatives, working closely with senior leadership and cross-functional teams. This role demands a confident communicator with a proven track record in media relations, content creation, and campaign execution, ideally within the travel, leisure, or lifestyle sectors. You’ll bring an innate understanding of what resonates with affluent families, balancing creativity with commercial acumen.
Key Responsibilities
- Develop and execute PR strategies that elevate the brand’s profile among affluent audiences in the UK and internationally.
- Cultivate and maintain strong relationships with influential journalists, editors, and media outlets across travel, lifestyle, and family sectors.
- Act as a trusted advisor to internal stakeholders, supporting executive visibility and thought leadership opportunities.
- Lead on press office activities, including media enquiries, crisis communications, and proactive pitching.
- Oversee the planning and delivery of press events, media trips, and experiential activations.
- Draft and edit a range of written materials, from press releases and feature articles to briefing documents and Q&As.
- Monitor media coverage, analyse campaign performance, and provide insightful reporting to leadership.
- Collaborate with external agencies and partners to ensure brand consistency and maximise campaign impact.
- Stay ahead of industry trends, competitor activity, and emerging platforms relevant to the brand’s core audiences.
- Manage budgets for PR activities and ensure effective allocation of resources.
About You
5+ years’ experience in public relations, ideally within premium travel, lifestyle, or family-oriented brands. Demonstrable expertise in securing quality media coverage and managing high-profile campaigns. Comfortable operating at pace, with the ability to pivot between strategy and hands-on delivery. Exceptional written and verbal communication skills, with a flair for storytelling and message development. Adept at building relationships with senior leaders, media, and partners alike. Highly organised, detail-oriented, and able to manage multiple priorities in a dynamic environment. Commercially astute, with experience managing budgets and measuring ROI. Familiarity with the expectations and interests of affluent consumers. Digital literacy, including social media and influencer engagement. Additional language skills (e.g., Spanish) advantageous but not essential.
Benefits
- Hybrid working model (minimum 3 days per week in office)
- Private medical insurance and wellbeing support
- Enhanced family leave policies
- Generous holiday entitlement, including additional days for personal development
- Opportunities for travel and attendance at exclusive industry events
- Supportive, inclusive team culture with a focus on growth and innovation
How to Apply
Applications are being managed exclusively by Arcadia Search. To express your interest, please only apply if you have the required experience and submit your CV outlining your suitability for the role. All enquiries will be handled in strict confidence. Please note that if you have not received a reply within two weeks, your application has not been successful.