IM Apps Market Engagement Lead

Summary: The IM Apps Market Engagement Lead is responsible for acting as the point of contact for market engagement, focusing on requirement analysis and documentation, while ensuring a consistent user experience across instant messaging platforms. This role involves collaboration with various teams to activate IM Apps capabilities and enhance stakeholder awareness through knowledge sharing. The position requires strong project management skills and the ability to effectively communicate across all organizational levels. The candidate should have a background in business management or digital marketing and experience in a global, multicultural environment.

Key Responsibilities:

• Work as a POC for market engagement - requirement analysis, requirement documentation, relevant ticketing, market communication, etc
• Work collaboratively with the market and Product Team to document and ensure the consistency of user experience on instant messaging across platforms and systems
• Define, prepare and review test scenarios & content templates that reflect business requirements
• Own activation of IM Apps capabilities and coordinate UVT with relevant market
• Extend stakeholder awareness and knowledge about IM by providing them with toolboxes, dashboards and organizing info sessions covering IM capabilities, best practices and guidelines.
• Own and prepare knowledge sharing documentations / presentations, etc
• Ensure business units are achieving business value from global instant messaging solutions
• Gather learnings and insights from markets
• Support markets with the development of business cases for IM programs and capabilities
• Blend commerce/marketing opportunities appropriately & seamlessly into instant messaging journeys

Key Skills:

• Bachelor degree in relevant subject (Business Management, Digital Marketing)
• Proven track record of delivering projects on Social Media/Instant messaging platforms
• Strong documentation and project management skills
• Good people skills and the ability to interact and communicate effectively, orally and in writing, across all levels
• Experience with digital environment and related regulatory aspects (e.g. Instant messaging in particular)
• Experience working successfully in a global, multicultural organization
• Collaborative in nature: a team player who is experienced in developing very strong relationships with internal and external stakeholders, and can successfully work independently
• Proven ability to work effectively across functions
• Proven ability to build a strong partnership and trust with partners and management within an organization
• Strong organization skills
• Fluent written and spoken English

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other