Summary: The Head of Performance Marketing at COS is responsible for establishing and executing the global performance marketing strategy aligned with the brand's vision and business objectives. This role focuses on driving customer acquisition, retention, and sales growth through data-driven strategies, leveraging AI and automation. The position requires strategic leadership, collaboration with regional teams, and optimization of performance channels to ensure effective marketing investments. The role is based in London and emphasizes alignment with company values and continuous improvement.

Key Responsibilities:

• Develop a comprehensive reporting framework to track key KPIs and provide a global view of investment and results.
• Lead the SEO Specialist and collaborate with global marketing leaders to align strategies.
• Work with regional digital marketing teams on annual budget allocation and KPI forecasting.
• Ensure financial alignment with controlling teams and integrate performance marketing strategy with long-term growth plans.
• Set the global direction for digital agency partnerships and support regions in measuring agency performance.
• Optimize performance channels (Paid Search, SEO, Affiliates, Paid Social, Display) and produce global playbooks.
• Continuously evaluate and refine the global performance marketing strategy based on results and market trends.

Key Skills:

• Proficiency in Google Marketing Platform (GMP), including DV360, SA360, and CM360.
• Expertise in Google Analytics 4 (GA4), Web Analytics Tools, Marketing Mix Modeling (MMM), and Attribution Tools.
• Extensive digital marketing experience in consumer-facing roles, preferably in global digital marketing.
• Proven success in digital marketing activations across various channels.
• Leadership skills with experience in leading teams and developing talent.
• Strong communication skills for presenting strategic ideas clearly.
• High ambition and innovative approach to achieving results.
• Collaborative skills for effective teamwork in cross-functional settings.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: on-site

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing