Head of Performance Marketing
Posted 1 week ago by IDP Education, UK and Ireland
£60,000 Per year
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Head of Performance Marketing will play a crucial role in optimizing advertising operations and campaign delivery during a six-month maternity cover. This position requires a strategic leader to manage global advertising campaigns, mentor teams, and engage with clients to ensure performance excellence. The role offers flexibility for full-time or part-time contributions, appealing to both seasoned consultants and fractional marketing leaders.
Key Responsibilities:
- Lead the end-to-end management and optimization of global advertising campaigns
- Collaborate with clients to define objectives and KPIs and deliver measurable outcomes
- Drive A/B testing, creative QA, and ad placement best practices
- Maximize ROI by effectively managing the advertising operations budget
- Mentor and manage high-performing teams based in London and Chennai
- Engage with clients regularly—reporting on campaign performance and advising on advertising strategy
- Support sales efforts through pitch support, bespoke schedules, and proposal approval
- Contribute to commercial growth, retention, and satisfaction of marketing services
Key Skills:
- Proven track record in digital marketing and advertising delivery
- Strong leadership skills with experience managing diverse teams
- Deep understanding of digital ad platforms, programmatic advertising, and ad tech
- Excellent communication and stakeholder engagement skills
- Highly collaborative and agile in approach
- Detail-oriented, data-driven, and passionate about performance
Salary (Rate): £60,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
We’re seeking a brilliant and strategic Head of Performance Marketing to join us on an interim basis. In this six-month maternity cover role, you’ll be instrumental in optimizing our advertising operations and campaign delivery, ensuring performance excellence and future-ready ways of working. Whether you're a seasoned consultant or a fractional marketing leader, this role offers the flexibility to contribute at your best—either full-time or part-time.
Key Responsibilities
- Lead the end-to-end management and optimization of global advertising campaigns
- Collaborate with clients to define objectives and KPIs and deliver measurable outcomes
- Drive A/B testing, creative QA, and ad placement best practices
- Maximize ROI by effectively managing the advertising operations budget
- Mentor and manage high-performing teams based in London and Chennai
- Engage with clients regularly—reporting on campaign performance and advising on advertising strategy
- Support sales efforts through pitch support, bespoke schedules, and proposal approval
- Contribute to commercial growth, retention, and satisfaction of marketing services
About You
- Proven track record in digital marketing and advertising delivery
- Strong leadership skills with experience managing diverse teams
- Deep understanding of digital ad platforms, programmatic advertising, and ad tech
- Excellent communication and stakeholder engagement skills
- Highly collaborative and agile in approach
- Detail-oriented, data-driven, and passionate about performance