Head of Performance Marketing FTC 12 Months

Head of Performance Marketing FTC 12 Months

Posted 4 days ago by 1753900885

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£90,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
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Device Tracking Software Forecasting Market Trend Paid social Strategic Leadership

Summary: The Head of Performance Marketing is a strategic leadership role focused on global customer acquisition for a fast-growing consumer brand on a 12-month fixed-term contract. This position involves managing significant budgets across various performance marketing channels to drive profitable customer growth while maintaining brand integrity. The role requires a data-driven approach and strong leadership skills to mentor a high-performing team in a collaborative environment. The successful candidate must be available to start by the end of August 2025.

Key Responsibilities:

  • Develop and execute a global acquisition strategy, taking full ownership of budgets and performance targets (CPA, ROAS, LTV).
  • Lead and optimise all performance marketing channels including paid social, paid search, affiliates, and programmatic.
  • Identify new channels and innovative acquisition strategies to diversify and scale growth.
  • Use data and analytics to drive decisions, refine tactics, and improve campaign performance.
  • Manage, mentor, and develop a high-performing team and oversee agency relationships.
  • Own the testing and optimisation roadmap across all channels, collaborating closely with creative and design teams to drive results.
  • Share insights, implement processes to improve efficiency, and lead reporting and forecasting across the business.
  • Analyse competitor activity and market trends to inform strategic decisions.

Key Skills:

  • Significant experience leading performance marketing within high-growth, digital-first businesses (ideally at a global scale).
  • Proven track record managing substantial budgets and delivering profitable customer acquisition.
  • Hands-on knowledge of digital platforms and analytical tools, with deep understanding of tracking, attribution, and experimentation.
  • Strong leadership skills with experience managing teams and agency partners.
  • Commercially focused, data-driven, and solutions-oriented with the ability to work autonomously.
  • Comfortable in fast-paced, scale-up environments and able to adapt quickly to change.
  • Curiosity for new digital trends and growth opportunities, with a test-and-learn mindset.

Salary (Rate): £90,000.00 yearly

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Head of Performance Marketing (12-Month FTC)

Location: London (hybrid)

Start Date: Must be available to start by the end of August 2025

We are working with a fast-growing, digitally-led consumer brand that is seeking a highly strategic and data-driven Head of Performance Marketing to lead global customer acquisition for a 12-month fixed-term contract. This is a pivotal leadership role where you will take full ownership of the acquisition strategy, managing significant budgets across multiple performance marketing channels. You will be tasked with driving profitable customer growth at scale while maintaining brand integrity. You will join a high-performing digital and marketing team in a collaborative, fast-paced environment where your impact will be felt immediately.

Key Responsibilities

  • Develop and execute a global acquisition strategy, taking full ownership of budgets and performance targets (CPA, ROAS, LTV).
  • Lead and optimise all performance marketing channels including paid social, paid search, affiliates, and programmatic.
  • Identify new channels and innovative acquisition strategies to diversify and scale growth.
  • Use data and analytics to drive decisions, refine tactics, and improve campaign performance.
  • Manage, mentor, and develop a high-performing team and oversee agency relationships.
  • Own the testing and optimisation roadmap across all channels, collaborating closely with creative and design teams to drive results.
  • Share insights, implement processes to improve efficiency, and lead reporting and forecasting across the business.
  • Analyse competitor activity and market trends to inform strategic decisions.

What We’re Looking For

  • Significant experience leading performance marketing within high-growth, digital-first businesses (ideally at a global scale).
  • Proven track record managing substantial budgets and delivering profitable customer acquisition.
  • Hands-on knowledge of digital platforms and analytical tools, with deep understanding of tracking, attribution, and experimentation.
  • Strong leadership skills with experience managing teams and agency partners.
  • Commercially focused, data-driven, and solutions-oriented with the ability to work autonomously.
  • Comfortable in fast-paced, scale-up environments and able to adapt quickly to change.
  • Curiosity for new digital trends and growth opportunities, with a test-and-learn mindset.

Contract Details

  • 12-month fixed-term contract
  • Must be able to start by the end of August 2025
  • Hybrid working model (London-based)
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