Head of Marketing, Vintage (12-month FTC)

Summary: The Head of Marketing for Vintage will lead the marketing strategy for key titles and imprints, particularly focusing on Jonathan Cape, while managing a team of two. This role requires a strategic and creative marketer who can deliver impactful campaigns and contribute to the overall marketing strategy. The position is part of a senior marketing team and involves collaboration across various departments to drive book sales and author profiles. The role is a 12-month fixed-term contract with a hybrid working arrangement.

Key Responsibilities:

• Deliver outstanding, sales-driving campaigns for lead titles and manage brand for key authors.
• Support the growth strategy and acquisitions for Vintage’s Jonathan Cape imprint.
• Lead marketing strategy for the catalogue and classics, collaborating with sales, editorial, and publicity teams.
• Contribute to divisional marketing strategy and lead key projects as part of the senior management team.
• Show leadership in creative thinking, strategic planning, and campaign analysis.
• Manage and develop talent for two direct reports.

Key Skills:

• Proven track record in delivering high-profile book marketing campaigns.
• Extensive experience in planning, executing, and analyzing campaigns to drive book sales.
• Strong design sensibility and understanding of consumer engagement.
• Excellent copywriting and positioning skills informed by audience insights.
• Experience in creative direction and presenting marketing visions effectively.
• Proven people-management experience and strong communication skills.
• Confident in running self-service advertising campaigns across various platforms.
• Significant experience working with agencies across different media.

Salary (Rate): £55,000.00

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Senior

Industry: Marketing