Head of Marketing-Simply Be (Maternity Cover)

Summary: The Head of Marketing for Simply Be at N Brown is responsible for developing and executing a comprehensive marketing strategy that aligns with the brand vision and drives growth. This role involves leading a team, managing KPIs, and collaborating with senior leadership to create impactful multi-channel campaigns. The position is a 12-month fixed-term contract focused on brand storytelling, content strategy, and budget management. The ideal candidate will have a strong background in brand and digital marketing, with a passion for fashion and customer-centric initiatives.

Key Responsibilities:

• Develop and execute the brand marketing strategy, ensuring alignment with digital marketing strategies.
• Own and manage the core commercial KPIs at the brand level, ensuring performance aligns with business goals.
• Lead, mentor, and motivate a dynamic brand marketing and CRM team, creating an agile, multi-disciplinary squad.
• Partner with senior leadership to craft and execute advertising, broadcast, marketing, and PR/social campaigns.
• Oversee the design and delivery of a robust brand communication strategy across channels.
• Manage the brand marketing budget, ensuring commercial awareness and adaptability.
• Drive the brand’s customer-facing strategy, ensuring key executions resonate with the target audience.
• Convert the selling plan into an actionable brand marketing plan that supports business goals.
• Develop a content calendar for continuous, engaging marketing initiatives.
• Translate products and promotions into authentic brand stories that connect with customers.
• Manage key relationships with external partners to drive impactful brand marketing initiatives.
• Ensure all marketing campaigns meet regulatory and industry requirements.
• Oversee event planning and execution within time and budgetary constraints.
• Track, measure, and report on the success of all marketing initiatives, analysing ROI and recommending improvements.

Key Skills:

• Collaborative and proactive with a flexible approach to problem-solving.
• Resourceful and results-oriented, focused on delivering outcomes that align with business goals.
• Passionate and self-motivated, thriving in high-pressure environments.
• Exceptional planning and organizational skills, managing multiple projects simultaneously.
• Proven experience in planning and executing integrated, multi-channel marketing campaigns.
• Customer-centric with an understanding of customer needs and fashion trends.
• Strong foundation in brand and digital marketing, merging both for seamless execution.
• Experience in managing and influencing teams in a matrixed structure.
• Brand strategy, marketing planning, and communication/media planning experience.
• Knowledge of the end-to-end customer journey in online retail.
• Proven ability to lead at a senior level with a solid marketing background.
• Ability to translate product offerings into compelling stories.
• Skilled at articulating a brand’s unique proposition for differentiation.
• Experience in the fashion or beauty industries is a plus.
• Degree in marketing or a related field is desirable but not essential.

Salary (Rate): undetermined

City: Manchester

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Senior

Industry: Marketing