Head of Marketing - Enterprise Segment (EMEA)

Summary: The Head of Marketing for the Enterprise Segment (EMEA) is a senior strategic role focused on leading marketing efforts for a prominent SaaS company. This position involves collaborating with sales leadership to develop go-to-market strategies, enhance pipeline growth, and engage with major global brands. The role requires a strong commercial mindset and expertise in B2B marketing within large enterprise environments. The successful candidate will be seen as a trusted partner to sales, delivering measurable marketing impact and driving customer engagement.

Key Responsibilities:

• Own the marketing strategy for the Enterprise segment - aligning global campaigns to regional goals.
• Partner closely with Sales leadership to drive pipeline creation, progression, and bookings.
• Lead integrated campaigns, ABM programmes, and executive events that accelerate deal velocity.
• Champion the voice of the customer, using data and insights to shape marketing and sales plans.
• Build cross-functional alignment across BDRs, Campaigns, Content, and Digital teams.

Key Skills:

• Proven experience leading B2B marketing in large enterprise environments.
• Strong commercial mindset with the ability to link marketing to revenue outcomes.
• Executive presence and the confidence to influence senior stakeholders.
• Expertise in ABM, thought leadership, and high-impact event strategy.
• Data-driven, creative, and comfortable working in a fast-paced, matrixed organisation.

Salary (Rate): £135000 yearly

City: London

Country: England

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing

Detailed Description From Employer:

Head of Marketing - Enterprise Segment (EMEA)

• Location: Hybrid working London
• Contract ; 12 months
• Salary ; £100k - £135k pa

One of the worlds best know SaaS companies is seeking a Head of Marketing (Enterprise Segment Leader) - a senior, strategic marketer to act as the CMO for our Enterprise Sales segment. You'll partner directly with sales leadership to shape go-to-market strategy, drive pipeline growth, and deepen engagement with some of the world's biggest brands.

What You'll Do

• Own the marketing strategy for the Enterprise segment - aligning global campaigns to regional goals.
• Partner closely with Sales leadership to drive pipeline creation, progression, and bookings.
• Lead integrated campaigns, ABM programmes, and executive events that accelerate deal velocity.
• Champion the voice of the customer, using data and insights to shape marketing and sales plans.
• Build cross-functional alignment across BDRs, Campaigns, Content, and Digital teams.

What You'll Bring

• Proven experience leading B2B marketing in large enterprise environments.
• Strong commercial mindset with the ability to link marketing to revenue outcomes.
• Executive presence and the confidence to influence senior stakeholders.
• Expertise in ABM, thought leadership, and high-impact event strategy.
• Data-driven, creative, and comfortable working in a fast-paced, matrixed organisation.

Success Looks Like

You're seen as a trusted partner to Sales - delivering measurable marketing impact, driving customer engagement, and shaping presence across the Enterprise market.