Head of Global Communication

About the Company : EVE LOM Skincare was founded in 1985 by the renowned facialist Eve Lom. The brand’s eponymous skincare collection is centered on the belief that the secret to radiant skin begins with the perfect cleanse. In the 37+ years since the launch of the iconic and hero EVE LOM Cleanser, the brand combines high quality natural ingredients with the latest scientific innovations to create a portfolio of luxurious and effective products, among which many are award-winning and have a loyal, cult following worldwide. Parent Company: EVE LOM was acquired in March 2021 by Yatsen Global Group (NYSE/New York Stock Exchange:YSG), a leader in the rapidly evolving China beauty market with the mission of creating an exciting new journey of beauty discovery for consumers in China and around the world. Leveraging its digitally native direct-to-customer business model, Yatsen has built a platform with core capabilities that disrupts every part of the traditional beauty industry value chain and deliver greater value to its customers. Yatsen reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.

About the Role : Reporting to the Global Brand President & working in close collaboration with the Global Marketing Director, the Consultant will lead the creation & implementation of a global comms strategy that drives both creative excellence & measurable impact. Lead the strategic development & activation of a global, consumer-led comms framework into execution that amplifies EVE LOM's British heritage, botanical science & innovation, & modern desirability across key markets. The consultant will partner with the EVE LOM Leadership Team to align Comms, Marketing, Creative & Product Innovation under one unified strategic & visual direction, supported by clear measurement & reporting framework.

Responsibilities :

• Global Strategy & Leadership — Design & execute a comms roadmap aligned with the brand's three-year plan to drive cleansing leadership, a second growth engine, & consumer desirability & relevancy.
• Advocacy & Relevance — Build global advocacy & influencer strategy to strengthen credibility & grow desirability among core (35+) & emerging (25-35) audiences.
• Agency Management — Lead the appointment & management of a new comms agency for the UK & US, partnering with them on our activation roadmap.
• Strategic Advisory — Act as a strategic advisor to the Global Brand President, providing insight on direction, cultural trends, & industry dynamics.
• Cross-Functional Integration — Partner with Marketing, Online, Creative, & Product Development leads to unify paid, owned, earned, & shared (POES) storytelling across all channels into execution across UK & US markets.
• Ideate and Activate with Global Marketing as we build new social channels and test and learn new ways to build brand affinity that blends Earned & Owned & Paid.
• Creative & Innovation Alignment — Work with the Head of Creative & Head of PD to define visual tone & embed storytelling into the mid- to long-term innovation pipeline.
• Cleansing Authority & Brand Voice — Reinforce EVE LOM's cleansing authority & strengthen the brand's voice as a leader in intelligent skincare. Position Britishness as a key creative & strategic differentiator.
• Partner on the build of a new facial/spa experience strategy with Head of Education.
• Measurement & Insight — Define & Establish a comms measurement framework with KPIs, reporting cadence, & continuous learning.
• Regional Collaboration & Market Alignment — Partner with regional leaders, especially in China, to tailor comms strategies for local relevance while maintaining global consistency.
• Start the process of providing clear frameworks & assets for local activation & champion the 'one team' culture across regions.
• Team Leadership — Line-manage & mentor the Brand Comms Assistant, guiding day-to-day delivery & professional development.

Qualifications :

• Minimum 15 years' experience in comms leadership within luxury beauty, skincare or lifestyle sectors.
• Proven expertise in multi-market comms, with strong UK & US market knowledge; international market experience (especially China) a key advantage.
• Strong network, passion for on the ground relationships and test and learn mentality.
• Deep understanding of POES integration, PR /Advocacy models, & impact measurement.
• Strong team-leadership skills with experience managing direct reports.
• Capable of embedding tracking & reporting processes into brand operations.
• Balanced strategic & creative mindset; commercially astute; culturally aware.
• Exceptional written, interpersonal, & leadership presence.

Pay range and compensation package :

Duration: 12 month Fixed Term Contract – option to discussing Permanent. Start Date: March 2026. Working Pattern: 4- 5 day week (depending on candidate). London HQ Presence: 2-3 days per week.

Equal Opportunity Statement : We are committed to diversity and inclusive in our hiring practices.