Head of Digital Marketing - Up to £110,000 - Hospitality
Posted 1 week ago by Blu Digital
£110,000 Per year
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Head of Digital Marketing role involves designing and implementing a comprehensive digital marketing strategy to drive online traffic growth and enhance ROI for hospitality properties. This position requires overseeing website performance, conducting quality assurance audits, and managing email marketing functions. The candidate will lead a team and must possess significant experience in the hospitality sector, particularly in areas such as CRO, PPC, SEO, and CRM. The role is offered on a 6-month contract basis in the South East of the UK.
Key Responsibilities:
- Design and deliver a digital marketing strategy focused on online traffic growth and ROI.
- Enhance performance of websites and microsites to improve revenue.
- Conduct regular quality assurance audits on hotel content and profiles across various platforms.
- Lead a team of three and manage email marketing functions for B2B and B2C databases.
- Integrate CRM systems to optimize marketing efforts.
Key Skills:
- Experience in the hospitality sector or similar.
- Strong background in CRO, PPC, SEO, and CRM.
- Ability to lead a team effectively.
- Proficiency in website analytics and performance enhancement.
- Experience with email marketing strategies.
Salary (Rate): £110,000 yearly
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Are you looking for a new role within Marketing are you looking to make the next steps in your career? My client is looking for a Head Of Digital Marketing based in the South East on a 6 month contract. The role itself will design and deliver on an ambitious digital marketing strategy and ecosystem for ensuring online traffic growth and ROI led performance, social and direct online marketing. Day to day you will be responsible for enhancing the performance websites and micro sites with the intention of improving the overall revenue for the HPH properties and other key financial and customer matrix including website analytics, SEO (organic ranking) and PPC & CRO. In this role you will be conducting regular quality assurance audits on the hotels descriptive content, images, and hotels profile on owned, third-party booking platform, meta search engines and online channels. You will be expected to lead a team of three whilst actively manage the HPH and hotels email marketing function including B2B and B2C databases and CRM integration. To apply for this role you must have experience within the hospitality sector or similar and have a great amount of experience with CRO, PPC, SEO and CRM. Please apply below or contact me directly on Linkedin!