Summary: The Head of Digital Marketing will lead the development and execution of data-driven marketing campaigns aimed at driving sales and enhancing brand awareness for a fast-growing retail business. This role requires strong analytical skills to translate data into actionable insights and the ability to collaborate effectively with various stakeholders. The successful candidate will manage multiple digital channels, including SEO, Paid, and Email, while staying ahead of media trends. The position offers a competitive salary and hybrid working arrangements with a potential for permanent placement.

Key Responsibilities:

• Devise, develop, and deliver data-driven performance marketing campaigns.
• Plan, implement, and prioritize data-led commercial initiatives.
• Translate data into actionable insights and adapt marketing strategies.
• Develop and implement omnichannel media strategies aligned with client objectives and KPIs.
• Identify new opportunities to enhance client campaigns and drive results.
• Manage key digital channels including SEO, Paid, and Email.
• Collaborate with internal stakeholders and external suppliers.
• Stay ahead of media trends and ensure alignment with client goals.

Key Skills:

• Proven track record in boosting performance across SEO, Paid Channels, and Email.
• Excellent communication and collaboration skills.
• Strong analytical and organizational skills.
• Team management and supplier management experience.
• Deep expertise in digital media platforms and performance tracking.
• Strong commercial awareness and business acumen.
• Ability to be hands-on while also providing strategic leadership.

Salary (Rate): £75,000

City: Birmingham

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing