Summary: The Head of Digital Marketing will oversee the planning and implementation of data-driven commercial initiatives within a retail context. This role requires strong analytical skills to translate data into actionable insights and adapt marketing strategies accordingly. The position involves collaboration with various stakeholders and managing multiple projects, with a focus on developing omnichannel media strategies. The contract is for 12 months with the potential for permanent placement.

Key Responsibilities:

• Plan, implement and prioritise data-led commercial initiatives, translating data into actionable insights.
• Adapt marketing strategies to enhance performance based on data analysis.
• Collaborate with internal stakeholders at all levels, including the executive team.
• Develop and implement omnichannel media strategies aligned with client objectives and KPIs.
• Identify new opportunities to enhance client campaigns and drive results by staying ahead of media trends.
• Manage relationships with external suppliers, including PPC, SEO, and affiliate agencies, as well as content producers.
• Take ownership of key digital channels such as SEO, Paid, and Email.

Key Skills:

• Excellent communication skills.
• Strong analytical and organisational skills.
• Ability to manage multiple responsibilities and projects.
• Experience in developing and implementing omnichannel media strategies.
• Knowledge of digital marketing channels, including SEO, PPC, and Email.
• Ability to collaborate with internal and external stakeholders.

Salary (Rate): 75000

City: Birmingham

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Retail