Head of Digital Business and Merchandising -Reebok Europe
Posted 7 days ago by TRP Recruitment ltd
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: This role is for a Head of Digital Business and Merchandising for Reebok Europe, focusing on leading the performance and merchandising strategy for the direct-to-consumer digital channel. The position requires driving sales growth and maximizing profitability while ensuring an exceptional brand experience. The candidate will oversee various digital operations and collaborate with cross-functional teams to implement strategic initiatives. Proven senior-level experience in digital commerce, particularly in fashion or consumer goods, is essential.
Key Responsibilities:
- Own the commercial performance of Reebok.eu, delivering sales, margin, and Ebit.
- Lead merchandising strategy, including Open-to-Buy management, seasonal range planning, and product launches.
- Develop and execute profitable trading and marketing strategies across digital channels.
- Oversee UX/UI improvements, product content, and visual merchandising to optimise conversion.
- Manage digital operations including stock forecasting, pricing, markdowns, promotions, and catalogue uploads.
- Collaborate cross-functionally with Merchandising, Marketing, and Customer Service teams.
- Lead strategic initiatives including omni-channel and platform improvement projects.
Key Skills:
- Proven senior-level digital commerce experience with full P&L responsibility, ideally in fashion, sportswear, or consumer goods.
- Strong merchandising expertise with advanced analytical and commercial skills.
- In-depth knowledge of Shopify Plus (or similar), digital merchandising tools, and e-commerce integrations.
- Skilled in UX/UI principles and their impact on conversion.
- Excellent leadership and stakeholder management abilities.
- Fluent in English; additional European language is an advantage.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We have a fantastic opportunity for our client who hold the licence for Reebok Europe. They are seeking a commercially astute leader to take ownership of the performance and merchandising strategy for direct-to-consumer digital channel across Europe. Based in London ,You'll drive sales growth, maximise profitability, and deliver an exceptional brand experience to their customers.
Key Responsibilities
- Own the commercial performance of Reebok.eu, delivering sales, margin,and Ebit
- Lead merchandising strategy, including Open-to-Buy management, seasonal range planning, and product launches.
- Develop and execute profitable trading and marketing strategies across digital channels.
- Oversee UX/UI improvements, product content, and visual merchandising to optimise conversion.
- Manage digital operations including stock forecasting, pricing, markdowns, promotions, and catalogue uploads.
- Collaborate cross-functionally with Merchandising, Marketing, and Customer Service teams.
- Lead strategic initiatives including omni-channel and platform improvement projects.
Person Specification
- Proven senior-level digital commerce experience with full P&L responsibility, ideally in fashion, sportswear, or consumer goods.
- Strong merchandising expertise with advanced analytical and commercial skills.
- In-depth knowledge of Shopify Plus (or similar), digital merchandising tools, and e-commerce integrations.
- Skilled in UX/UI principles and their impact on conversion.
- Excellent leadership and stakeholder management abilities.
- Fluent in English ,additional European Language is an advantage