Head of Demand Generation

The Opportunity

You’ll be responsible for shaping and delivering a scalable demand generation strategy, working closely with Sales, Marketing and senior stakeholders to improve pipeline performance and commercial outcomes.

• Owning marketing-sourced pipeline and demand generation targets
• Lead on product launch and business alignment
• Developing and scaling a full-funnel demand generation strategy
• Building integrated campaigns across digital, content, email, events, webinars, paid media and ABM
• Developing effective demand creation and demand capture programmes
• Strengthening alignment between Marketing and Sales to improve lead quality, conversion and pipeline
• Using data and insight to understand what is driving qualified pipeline — and what isn’t
• Developing reporting, attribution and performance measurement
• Managing channel mix, targeting and campaign performance
• Understanding target audiences and identifying the most effective levers to engage them
• Bringing structure, process and repeatability to demand generation
• Leading, mentoring and developing marketing teams, specialists and agency partners where required
• Working confidently with senior leadership to set priorities, agree targets and demonstrate commercial impact

What We’re Looking For

• We’re keen to speak with senior B2B demand generation leaders who have a proven track record of building pipeline and delivering measurable commercial results.
• Significant experience leading B2B demand generation
• A strong track record of owning and growing marketing-sourced pipeline
• Full-funnel campaign experience, from first touch through to sales handover
• Strong understanding of ABM, paid media, paid search, email, content, webinars and events
• Experience working closely with Sales and outbound/SDR teams
• Strong data and analytical skills, with experience using marketing technology and attribution platforms
• Experience with HubSpot; exposure to tools such as DreamData and GA4 would be advantageous
• The ability to translate performance data into clear commercial decisions
• Experience managing budgets, agencies and channel specialists
• Proven team leadership and stakeholder management experience
• The confidence to operate at both strategic and hands-on levels
• A commercially focused, proactive and forward-thinking approach