Head of CRM

We’re looking for an experienced Head of CRM to join a leading UK consumer brand on a 12 month fixed-term contract. This is a high impact leadership role with the opportunity to shape the future of customer engagement across one of the UK’s largest and most data-rich customer bases. The successful candidate will play a key role in driving measurable commercial growth, leading the evolution of CRM strategy, and delivering best-in-class, customer-first communications across multiple channels.

The Role

As Head of CRM, you’ll lead a high-performing in-house team responsible for delivering seamless, personalised customer experiences across email, app, loyalty and direct marketing channels. You’ll bring together complex customer journeys, driving smarter, more efficient CRM strategies powered by data, technology and automation, whilst managing a large team.

Key Responsibilities

• Define and deliver the customer-led CRM vision
• Lead and develop Lifecycle CRM teams across multiple customer categories and programmes
• Design and optimise the customer contact strategy, driving personalised, omnichannel experiences
• Partner with colleagues in marketing, data, digital and commercial to deliver integrated customer journeys and campaigns
• Use data, insight and performance analysis to drive incremental revenue and improve channel effectiveness
• Champion innovation, automation and new ways of working within CRM

What We’re Looking For

• Proven leadership experience managing and developing high-performing teams
• Strong background in CRM or lifecycle marketing within a large, data-rich organisation
• Demonstrated ability to deliver measurable customer and commercial outcomes
• Excellent stakeholder management and influencing skills
• Confidence working with data, analytics and commercial metrics to inform decision-making
• Experience collaborating with data and technology teams to enhance targeting and automation