Head of Acquisition Marketing (Fixed Term)
Posted 1 day ago by David Lloyd Clubs
Negotiable
Undetermined
Undetermined
Hatfield, England, United Kingdom
Summary: The Head of Acquisition Marketing will lead member acquisition marketing strategies for 105 clubs across the UK and Ireland, collaborating with senior stakeholders in Marketing, Sales, and Operations. This role involves developing national marketing campaigns to enhance brand equity and drive short-term sales targets. The successful candidate will manage an in-house design team and oversee creative assets to foster a culture of innovation and demand generation. A focus on creating an inclusive culture is paramount, ensuring team members thrive both physically and mentally.
Key Responsibilities:
- Lead new member acquisition marketing plans for all clubs across the UK and Ireland.
- Develop national marketing campaigns to build long-term brand equity and support short-term sales targets.
- Manage an in-house design team and oversee the creative asset library.
- Coordinate photo/video shoots and explore new demand generation strategies.
- Collaborate with senior stakeholders across Marketing, Sales, and Operations.
- Assess campaign performance and enhance strategies accordingly.
Key Skills:
- At least 5 years of marketing experience in a multi-site customer-facing business.
- Excellent attention to detail and experience in delivering creative campaigns aligned with brand identity.
- Proven experience in planning and executing campaigns across various media channels.
- Strong numerical and analytical skills for forecasting and performance assessment.
Salary (Rate): undetermined
City: Hatfield
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Would you like to join Europe’s leading premium health and wellness group? Our team members are the ambassadors of our business and we are on the look out for a passionate Head of acquisition Marketing to join our team! Your role will be to lead the new member acquisition marketing plans for all 105 clubs across UK and IR, working with senior stakeholders across Marketing, Sales and Operations. You will develop national marketing campaigns to build long term brand equity across the UK market and short-term lead generation to support in month sales targets. Your role will involve managing an in-house design team, to support creative needs across the business, and oversee our creative asset library, managing photo/video shoots to fill gaps and seek new ways to generate demand and encourage a test and learn culture within your team. Our Team Members are at the heart of what we do. This is why we ensure everyone working at David Lloyd Clubs feels a sense of belonging and thrives physically and mentally. Our perks: Free Club Membership for you and your family! 50% Discount on food and drinks. Discounts on Swimming, Tennis Lessons, and Personal Training. Opportunities for Career Advancement through internal training and development. Wagestream App : Get paid on demand! Access to our Benefits Suite . About you: At least 5 years marketing experience covering marketing strategy and campaign execution in a multi-site customer facing business. Excellent attention to detail and experience delivering strong creative campaigns aligned to brand identity and customer needs Proven experience planning and executing campaigns across TV, OOH, Radio, Social, Search and E-mail. Assessing performance and enhancing accordingly. Numerical and analytical skills; ability to forecast, interrogate campaign performance Join us and help us create a thriving and inclusive culture. Together, we’re more than a Club!