Growth Marketing Manager - Newsletter Business
Posted Today by Trading Writers
Negotiable
Undetermined
Undetermined
United Kingdom
Summary: Trading Writers seeks a data-driven Growth Marketing Manager to enhance their trading education platform and newsletter ecosystem. The role involves managing the entire growth engine, focusing on acquiring high-intent traders while optimizing customer acquisition costs and maximizing lifetime value. The candidate will be responsible for paid acquisition, funnel optimization, email marketing growth, data analysis, and managing partnerships. A strong understanding of trading and direct response marketing is essential for success in this position.
Key Responsibilities:
- Manage and scale paid acquisition campaigns across Meta, X (Twitter), Google, and financial ad networks.
- A/B test landing pages, VSLs, and lead magnets designed for active traders and investors.
- Optimize email marketing sequences, re-engagement campaigns, and newsletter referral programs.
- Track and report on key metrics to ensure effective spending.
- Manage relationships with financial influencers and affiliate partners to diversify traffic sources.
Key Skills:
- 2+ years of experience in growth marketing, preferably in a newsletter or subscription product.
- Strong understanding of trading concepts and terminology.
- Experience with direct response marketing strategies focused on conversions.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Trading Writers is looking for a data-driven Growth Marketing Manager to take our trading education platform and newsletter ecosystem to the next level. We don’t just want "leads" but high-intent traders who stay for the long haul. You will own the entire growth engine, from the first click on a Facebook/X ad to the final conversion. The Mission Scale our subscriber base while maintaining a healthy Customer Acquisition Cost (CAC) and maximising Life-Time Value (LTV) . You’ll be responsible for turning our trading insights into a high-converting machine.
What You’ll Do
- Paid Acquisition: Manage and scale campaigns across Meta, X (Twitter), Google, and financial ad networks (Taboola/Outbrain).
- Funnel Optimisation: A/B test landing pages, VSLs, and "lead magnets" specifically designed for active traders and investors.
- Email Marketing Growth: Work with our editorial team to optimize "gauntlet" sequences, re-engagement campaigns, and newsletter referral programs (e.g., Beehiiv/SparkLoop).
- Data Analysis: Track and report on key metrics (CPA, EPC, Open Rates, and Churn) to ensure every dollar spent is working hard.
- Partnerships: Manage relationships with financial influencers and affiliate partners to diversify traffic sources.
Who You Are
- 2+ Years in Growth: You’ve successfully scaled a newsletter or subscription product (bonus points if it’s in Finance/Trading).
- Trading Literate: You know the difference between an RSI and a P/E ratio. You understand what makes a trader click.
- Direct Response Focused: You live and breathe "hooks," "offers," and "conversions."